The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical marketing agency like Activate Health to assist them in everything from patient education materials to physician engagement. In the past several years, payers primarily focused on getting providers up-to-speed on the different avenues...

Like the clients we serve, most people on the front lines of a healthcare advertising agency have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about achieving the best health possible. There are so many great stories embedded in these experiences. So why is it that healthcare marketing often relies so heavily on clinical and corporate jargon, while completely ignoring the positive, emotional connections that people associate with the...