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Top Strategies for Effective B2B Marketing: Insights from Jess Johnson of Activate Health

Top Strategies for Effective B2B Marketing: Insights from Jess Johnson of Activate Health

by Breann Chast | Dec 17, 2025 | Activate Insights

Jess Johnson, Partner at Activate Health and tenured marketing strategy leader, sat down with Rachel Kline to share her expertise on what makes B2B marketing effective today. Drawing from years of experience helping healthcare and technology organizations clarify...
Sarah McLeod Gives Back Through Nonprofit Healthcare Marketing: A Spotlight on Arizona Autism United

Sarah McLeod Gives Back Through Nonprofit Healthcare Marketing: A Spotlight on Arizona Autism United

by Sarah McLeod | Dec 10, 2025 | Activate Insights

We know healthcare isn’t just about systems and services—it’s about people. As we celebrate 15 years as a healthcare marketing and PR agency, we’re putting that belief into action by giving back to the communities that inform our work every day. Our sponsored...
Activate Health CEO Sarah McLeod Named to AZ Big Media’s 2026 Who’s Who in Arizona Healthcare

Activate Health CEO Sarah McLeod Named to AZ Big Media’s 2026 Who’s Who in Arizona Healthcare

by Laurel Boehmer Cano | Dec 4, 2025 | Activate Insights

Activate Health is proud to share that CEO, Sarah McLeod, has been named to AZ Big Media’s Who’s Who in Arizona Healthcare for 2026—a recognition honoring leaders who are shaping the future of healthcare. An award-winning professional recognized by the American...
Does your brand voice still resonate? Conduct a healthcare content audit to find out

Does your brand voice still resonate? Conduct a healthcare content audit to find out

by Laurel Boehmer Cano | Jul 15, 2025 | Activate Insights

Creating healthcare content is complex and time-consuming. Between selecting the right channels, navigating regulatory requirements, and coordinating with busy subject matter experts, content projects demand significant effort to produce. With so much work involved...
How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights

Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
Activate Health CEO Sarah McLeod examines the ACA’s legacy in healthcare marketing for MedCity News

Activate Health CEO Sarah McLeod examines the ACA’s legacy in healthcare marketing for MedCity News

by Sarah McLeod | May 18, 2025 | Activate Insights

Fifteen years after the Affordable Care Act (ACA) transformed the U.S. healthcare system, its ripple effects continue to shape how organizations communicate with patients, providers, payers, and beyond. In a new article published by MedCity News—the leading online...
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