In this month’s recap of the top B2B trends and news you can use when marketing to health insurers, health systems and health technology firms, COVID-19 continues to make waves by inciting policy and regulatory changes, telehealth innovation and more. This December,...
From mergers and acquisitions to new CMS mandates, our team is always striving to keep on top of the latest and greatest of what’s happening in healthcare. At the same time, we constantly hear from our clients and partners that they are overwhelmed by the sheer volume...
Following is part of a series on B2B healthcare where we break down some complicated concepts for marketers who are new to this industry, or those simply looking to expand their knowledge in order to advance their career. This post focuses on understanding Medicare...
Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is...
DesignRush, a B2B marketplace helping brands find the right graphic design company, just announced its list of top agencies nationwide. Once again, Activate Health has been placed on the list, as the #3 healthcare branding agency and design firm. The company also...
The COVID-19 pandemic and the economic downturn that accompanied it has drained the profitability out of businesses across a wide range of sectors. So it only makes sense that healthcare marketing agencies serving these companies would also feel this pain. Yet...
