The B2B Healthcare Month in Review: August 2021
To help healthcare marketing and communications professionals remain informed about the latest news affecting our industry, Activate Health's team is here with another monthly update on the top headlines throughout August. COVID-19 stories once again dominate health news as new cases related to the Delta variant and among those who are not immunized soar. In a sign of how much virtual care has grown, Ginger and Headspace agree to the first-ever mega digital mental health merger; antitrust...
Phoenix Healthcare Marketing Firm Activate Health Named One of the City’s Best Branding Agencies
Activate Health, a boutique Phoenix healthcare marketing firm, recently was named one of the best branding agencies according to independent small business review site Digital.com. Activate Health was one of 15 branding agencies selected from a review of 105 Phoenix-based creative firms. The top branding agencies were selected based on 10 criteria, including relevant industry and market experience, flexibility and creativity, a clearly articulated branding strategy, measurable ROI metrics,...
The B2B Healthcare Month in Review: July 2021
Our team is back with yet another monthly recap to help busy healthcare marketers stay on top of the latest trends and news. The COVID-19 virus is back in the headlines as infection rates skyrocket in those states and regions where vaccination rates are low. On the regulatory front, the Biden administration continues to invest federal funding in the healthcare sector to combat the pandemic and address issues like physician burnout. Additionally, both HeartFlow and One Medical were involved...
The B2B Healthcare Month in Review: June 2021
Month by month, we compile the top industry news to help healthcare marketing professionals filter through headlines. Over the course of this month, COVID-19 news continued to materialize, including vaccine manufacturers seeking news ways to increase the number of doses available and explore dosage modifications to address variant strains. The FDA also attracted scrutiny of their drug approval process. And a Google partnership with one of the largest health systems in the nation aims to...
Activate Health Welcomes Sandi Sonnenfeld as Our New Public Relations Director
Activate Health has long recognized the importance of quality content in successfully marketing healthcare and health technology organizations. For 10 years, we have devised effective strategic solutions to meet our clients’ content marketing needs drawing on a mix of owned, earned, and paid media. While the line between public relations and content marketing is increasingly blurred, protecting and enhancing an organization’s reputation remains the primary purview of public relations...
Marketing to Healthcare Executives on LinkedIn: B2B Best Practices for Social Media
With an active network of over 630 million professional users, it’s no surprise that LinkedIn tops the charts as B2B marketers’ favorite social platform. In the last year alone, LinkedIn has reported an 60% increase in content creation across its network. What’s clear is that LinkedIn as a B2B marketing channel is here to stay. What may not always be clear is how to stay on top of new B2B marketing trends, and effectively using these techniques within the healthcare industry. At Activate...
The B2B Healthcare Month in Review: March – April 2021
Curated news for healthcare marketing thought leaders Though the news cycle never truly slows, we’ve seen a shift in healthcare headlines over the last two months, especially with positive updates about vaccination rates and lower COVID-19 cases in the US. Most recently, spring has sprung and was marked with more M&A activity in the name of digital health expansion, a sign that virtual health trends amidst the pandemic are here to stay. Regulatory updates were also plentiful, with...
The B2B Healthcare Month in Review: February 2021
For marketing agencies, healthcare has been a flurry of news and hot topics not only due to COVID-19, but the downstream effects of how the pandemic has pushed innovation and collaboration across the industry. In this month’s edition, we’ve compiled the need-to-know stories for marketing agencies, healthcare communications professionals, and others working to support health systems, insurers and health technology companies. Notable this month is digital health news, including organizations...
WIIFM in health IT: Getting back to basics in health technology branding
In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach of strong (existing) brands. But along the way, we also became sought-after by clients looking to target these very same organizations through B2B healthcare branding and marketing. Many of these companies were in the health...
The B2B Healthcare Month in Review: January 2021
This month, a new White House administration drove new healthcare headlines and spurred more regulatory changes. At the same time, the COVID-19 pandemic continues to make the news with rising amounts of vaccine doses being administered, despite some concerns about lack of planning delaying mass distribution. Finally, the first few weeks of this new year reinforced that healthcare M&A activity shows no sign of slowing in 2021. Read on for a recap of the important stories you may have...