2025 Healthcare Trends That Will Impact Your Marketing Strategy
Any up-to-date healthcare professional must stay informed in such a rapidly progressing environment. And 2025 has already brought a range of new developments influencing the future of this industry in the US. At Activate Health, we aim to help keep you up to date with current affairs, from leading health technology to new legislation. Here are some of the latest developments. HEALTHCARE COSTS Health spending issues to watch this year Healthcare represents nearly one in every five...
How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)
Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned media (think press coverage, expert citations, and organic mentions) has become even more important in establishing credibility and staying top of mind with your audience. For organizations, this shift means healthcare PR strategy must...
Activate Health CEO Sarah McLeod examines the ACA’s legacy in healthcare marketing for MedCity News
Fifteen years after the Affordable Care Act (ACA) transformed the U.S. healthcare system, its ripple effects continue to shape how organizations communicate with patients, providers, payers, and beyond. In a new article published by MedCity News—the leading online news source for the business of innovation in healthcare—Activate Health CEO Sarah McLeod explains the ACA’s impact on marketing strategies across the industry. The article arrives as the ACA faces an uncertain future. It offers...
Activate Health Celebrates 15 Years by Giving Back: Volunteer Spotlight on Laurel Boehmer Cano
At Activate Health, we understand that healthcare isn't just about services and systems—it's about people. That's why we're celebrating our agency’s 15th anniversary by giving back to the communities that inspire our work every day. Through our sponsored volunteer program, our team members contribute their time and talents to organizations of their choice and are making a real difference. We’ll be highlighting their efforts across a number of charitable causes as part of a new blog series....
Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success
The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who really benefits from these mega mergers? Not clients. Unless your organization is a sizable national health plan, health system or health technology firm, when it comes to agencies, bigger rarely means better. Especially if you...
Best practices in B2B healthcare: Marketing to health plans
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. A playbook for marketing to health plans Understanding how these...