The B2B Healthcare Month in Review: April 2022

The B2B Healthcare Month in Review: April 2022

Back again with another month of headlines and quick summaries for individuals supporting healthcare communications and marketing. Read on for a wrap-up of some of the top stories from this month, including EUA for a novel breathalyzer to detect COVID-19, more consolidation via acquisition activity, and survey data from hospitals and health systems about implementing systems to comply with price transparency rules.   COVID-19 NEWS Judge rules against mask mandate for public transit A...

The B2B Healthcare Month in Review: March 2022

The B2B Healthcare Month in Review: March 2022

As March closes out the first quarter of 2022, our team pulled together another thoughtful collection of top news stories for the busy healthcare marketing and PR professional. New updates pertaining to the pandemic materialized, including a treatment program and new age-specific booster guidance, while no additional federal funding was included in the $1.5 trillion omnibus spending package. Drug costs continue to rise, and tech giants Google and Microsoft completed major acquisitions in...

The B2B Healthcare Month in Review: February 2022

The B2B Healthcare Month in Review: February 2022

February has come and gone, and we’ve wrapped up another write-up of top healthcare stories for the busy healthcare marketing and PR professional. Public health officials relaxed mask mandates as COVID-19 cases across the US dropped this month. Industry reports show health spending grew in 2021 and moderate drug price increases are expected in 2022. In merger and acquisition news, the Department of Justice moved to block UnitedHealth Group from acquiring Change Healthcare, and a monthly...

The B2B Healthcare Month in Review: January 2022

The B2B Healthcare Month in Review: January 2022

The month of January was busier than ever for the healthcare sector. The Activate Health team pulled together a list of need-to-know stories for marketing agencies, healthcare communications professionals, and others to catch up on top news. In January, the US Department of Health and Human Services (HHS) renewed the public health emergency, and additional provider relief funds were announced as COVID-19 cases reached record numbers. In regulatory news, CMS issued 335 hospitals warnings for...

The B2B Healthcare Month in Review: December 2021

The B2B Healthcare Month in Review: December 2021

As the year draws to a close, the Activate Health team put together another list of need-to-know industry stories for marketing agencies, healthcare communications professionals, and others working to support healthcare constituents. In December, the Omicron variant and surging cases in the US kept COVID-19 in the headlines. With a $28.3 billion all-cash deal, Oracle will acquire Cerner in a move to accelerate the modernization of electronic health records. A new poll finds a higher...

The B2B Healthcare Month in Review: November 2021

The B2B Healthcare Month in Review: November 2021

Though the holidays are upon us, the healthcare space didn’t slow down in November. Lucky for you, the Activate Health team has compiled another recap of important stories healthcare marketing and communications professionals can review to stay on top of industry news and trends. Open enrollment kicked off November 1 with strong early enrollment numbers reported. Headlines continued to be dominated by COVID-19 as U.S. regulators cleared the vaccine for kids ages five to 11 and authorized...