Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe you're tasked with communicating how a payer’s new insurance benefit design drives care quality and savings. A B2B healthcare case study weaves together your success stories, capabilities and client testimonials in a dynamic narrative...

Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in healthcare writing that can leave even the savviest reader scratching their head. Even though many healthcare topics are indeed complicated, how we write about them doesn’t have to be. Plain language is a writing style that...

Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In other words, PR is about creating influence and engagement with key stakeholders to frame the public perception of your brand. While this sounds similar to the function of marketing, there are some key differences. As a premier...

In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make decisions. From researching the best health plan on the ACA marketplace to reading practice reviews when looking for a new doctor, it’s never been easier for consumers to exchange opinions and experiences with broad online...

The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave people of color and low-income communities more vulnerable to poor health outcomes. So, what can be done to address the persistent problem of low-value healthcare? Is it possible to make systematic changes to improve care quality...