Online Reviews and Social Media: Healthcare Brand Playbook

Online Reviews and Social Media: Healthcare Brand Playbook

In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make decisions. From researching the best health plan on the ACA marketplace to reading practice reviews when looking for a new doctor, it’s never been easier for consumers to exchange opinions and experiences with broad online...

How value-based care flipped the script for healthcare marketing

How value-based care flipped the script for healthcare marketing

The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave people of color and low-income communities more vulnerable to poor health outcomes. So, what can be done to address the persistent problem of low-value healthcare? Is it possible to make systematic changes to improve care quality...

Healthcare Media Relations Agency News Round-Up: Mid-Year 2024

Healthcare Media Relations Agency News Round-Up: Mid-Year 2024

Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response make it challenging to stay informed. As a leading healthcare media relations agency, we understand these complexities. That's why we’ve compiled the top industry news and updates of late—to empower fellow healthcare marketing...

Healthcare PR Firm Activate Health Receives Women-Owned Business Certification

Healthcare PR Firm Activate Health Receives Women-Owned Business Certification

Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...

Meet Sarah McLeod, Activate Health CEO

Meet Sarah McLeod, Activate Health CEO

Activate Health CEO Sarah McLeod was highlighted in Bold Journey, an online magazine dedicated to providing readers with valuable insights from various professionals. In her Q&A feature, she discussed her experience in the healthcare marketing and public relations industry and the experiences that have contributed to her success.   Sarah, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building...

Tailoring Your Healthcare Content Marketing Strategy for Your Audience

Tailoring Your Healthcare Content Marketing Strategy for Your Audience

More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a strategic approach. To stand out, it’s essential for brands to develop a thoughtful healthcare content marketing strategy. At Activate Health, we're experts at crafting engaging, informative content that’s tailored to our clients’...