Healthcare Media Relations Agency News Round-Up: Mid-Year 2024
Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response make it challenging to stay informed. As a leading healthcare media relations agency, we understand these complexities. That's why we’ve compiled the top industry news and updates of late—to empower fellow healthcare marketing...
Healthcare PR Firm Activate Health Receives Women-Owned Business Certification
Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...
Tailoring Your Healthcare Content Marketing Strategy for Your Audience
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a strategic approach. To stand out, it’s essential for brands to develop a thoughtful healthcare content marketing strategy. At Activate Health, we're experts at crafting engaging, informative content that’s tailored to our clients’...
Choosing the right channels for your healthcare media strategy
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel marketing involves the targeted use of marketing and communication channels to deliver your message to the right person at the right time. Our team has pulled together expert insight to help you understand the media landscape so...
Integrating the 5 ‘P’s in Your Media Planning for Healthcare Companies: Part 2
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your marketing efforts across various media channels. If you missed part one, catch up here. The 5 ‘P’s of media planning for healthcare Before we dive into integration strategies, let's briefly recap the 5 Ps. Product: The good or service...
Understanding the 5 ‘P’s of Marketing for Healthcare Media Planning: Part 1
Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can maximize your marketing budget-especially in today’s data-driven business environment. When diving into healthcare media planning for your brand, consider using the 5 Ps of marketing (product, price, place, promotion, people)...