Healthcare PR blunders of 2019: Data breaches, drugs and other disasters

Healthcare PR blunders of 2019: Data breaches, drugs and other disasters

Walking into a brand new decade, there’s plenty of opportunity for savvy healthcare PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) healthcare companies do have crisis communications plans in place, you can never truly prepare for every possible issue. And 2019 was certainly a year of “issues” for some healthcare companies. That’s why it’s critical to have the right healthcare PR...

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year, developing a benchmark report of the latest PR & Communications trends. Because we know you have limited time to review the latest eBook,...

Planning makes perfect: A real-world approach to healthcare website development

Planning makes perfect: A real-world approach to healthcare website development

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...

Activate Health ranked as one of Clutch’s top health care advertising agencies

Activate Health ranked as one of Clutch’s top health care advertising agencies

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...

Is your company’s voice resonating? Conduct a healthcare content audit to find out

Is your company’s voice resonating? Conduct a healthcare content audit to find out

It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Clutch.co recently released its list of the nation’s top creative and B2B marketing agencies, in an annual report developed by the leading research firm. Clutch chose the “best of the best” using the criteria of thought leadership, quality of services and ability to deliver results to a diverse range of clientele. The 2019 report highlighted over 560 B2B marketing agencies of different categories based on the types of services or specialty provided by each. Just like it sounds, the aim of...

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management

We’ve all googled friends, neighbors or potential partners to learn more about these people. Our results can greatly influence how we view those around us, even though we realize that the digital arena may not fully reflect a person’s values, behaviors and personality offline. The same is true in the corporate world, especially within healthcare. Bad provider reviews on Healthgrades or complaints about a health plan’s customer service on Facebook can make us think twice about these...

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery

Unlocking the potential of health technology public relations: Activate Health pens Group Practice Journal article exploring innovations in medical education and care delivery

Activate Health has authored a new bylined feature on behalf of several of its health system and health technology public relations clients, which has been included as a cover story in Group Practice Journal. The article profiles VR-based approaches to medical education, pain management and even physical therapy developed by Arizona-based Banner Health, Cedars-Sinai Medical Center and the Cleveland Clinic, among other renowned healthcare organizations. Group Practice Journal reaches...

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

Activate Health is pleased to be ranked number one on Design Rush’s list of top graphic design firms. Design Rush is a B2B marketplace that connects brands with agencies and features some of the top agencies around the world. The organization’s annual list included other competitive design agencies hand-picked for their excellence in branding and design skills. Reasons for top rankings by Design Rush included impactful brand messaging, strong relationships with clients and significant ROI....