Highlights from the latest COVID-19 research: What we know, what we will know and what to expect in the coming weeks.

Highlights from the latest COVID-19 research: What we know, what we will know and what to expect in the coming weeks.

It’s certainly an understatement to say that there is so much that we don’t yet understand about COVID-19 or the virus that causes this illness (technically referred to as SARS-COV-2, but we’ll use term COVID-19 here for ease). Given how quickly the virus spreads and takes hold in our communities, we have had little time to study its impact on specific populations and explore potential treatments. As a healthcare marketing firm working with companies promoting pharmaceutical therapies, our...

How will COVID-19 impact the business of healthcare marketing and communications?

How will COVID-19 impact the business of healthcare marketing and communications?

While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of COVID-19 across the US. We’re hearing a lot of water cooler talk about all types of issues on the work front, including questions like “How will this affect my workload, my current job and even my future career?” Or, “Will my employer...

Health care PR blunders of 2019: Data breaches, drugs and other disasters

Health care PR blunders of 2019: Data breaches, drugs and other disasters

Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis communications plans in place, you can never truly prepare for every possible issue. And 2019 was certainly a year of “issues” for some health care companies. That’s why it’s critical to have the right health care PR agency or partner...

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year, developing a benchmark report of the latest PR & Communications trends. Because we know you have limited time to review the latest eBook,...

Planning makes perfect: A real-world approach to healthcare website development

Planning makes perfect: A real-world approach to healthcare website development

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide to evaluate their prominence in the market, revenue growth and overall brand strength. Given Activate Health works with a variety of healthcare organizations—from specialty pharmacy to health technology—we’re tuned in to what...

Activate Health ranked as one of Clutch’s top health care advertising agencies

Activate Health ranked as one of Clutch’s top health care advertising agencies

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...

Is your company’s voice resonating? Conduct a healthcare content audit to find out

Is your company’s voice resonating? Conduct a healthcare content audit to find out

It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Clutch.co recently released its list of the nation’s top creative and B2B marketing agencies, in an annual report developed by the leading research firm. Clutch chose the “best of the best” using the criteria of thought leadership, quality of services and ability to deliver results to a diverse range of clientele. The 2019 report highlighted over 560 B2B marketing agencies of different categories based on the types of services or specialty provided by each. Just like it sounds, the aim of...