It’s certainly an understatement to say that there is so much that we don’t yet understand about COVID-19 or the virus that causes this illness (technically referred to as SARS-COV-2, but we’ll use term COVID-19 here for ease). Given how quickly the virus spreads and takes hold in our communities, we have had little time to study its impact on specific populations and explore potential treatments. As a healthcare marketing firm working with companies promoting pharmaceutical therapies, our...

While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of COVID-19 across the US. We’re hearing a lot of water cooler talk about all types of issues on the work front, including questions like “How will this affect my workload, my current job and even my future career?” Or, “Will my employer...

Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis communications plans in place, you can never truly prepare for every possible issue. And 2019 was certainly a year of “issues” for some health care companies. That’s why it’s critical to have the right health care PR agency or partner...

Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year, developing a benchmark report of the latest PR & Communications trends. Because we know you have limited time to review the latest eBook,...

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...

With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide to evaluate their prominence in the market, revenue growth and overall brand strength. Given Activate Health works with a variety of healthcare organizations—from specialty pharmacy to health technology—we’re tuned in to what...

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...

It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...

Clutch.co recently released its list of the nation’s top creative and B2B marketing agencies, in an annual report developed by the leading research firm. Clutch chose the “best of the best” using the criteria of thought leadership, quality of services and ability to deliver results to a diverse range of clientele. The 2019 report highlighted over 560 B2B marketing agencies of different categories based on the types of services or specialty provided by each. Just like it sounds, the aim of...