Marketing to C-suite executives through the power of healthcare thought leadership

Marketing to C-suite executives through the power of healthcare thought leadership

Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is foundational to helping our B2B clients target their buyers and influencers, especially C-suite leaders. These executives may be medical directors, technology VPs and even CEOs at health plans, health systems and health technology firms....

Healthcare branding agency Activate Health earns a place on list of top graphic design companies nationwide

Healthcare branding agency Activate Health earns a place on list of top graphic design companies nationwide

DesignRush, a B2B marketplace helping brands find the right graphic design company, just announced its list of top agencies nationwide. Once again, Activate Health has been placed on the list, as the #3 healthcare branding agency and design firm. The company also shared examples of the best design projects in 2020 and explained some of the key trends impacting advertising, branding and design this year, which are certainly influencing our work as healthcare marketers. According to the...

COVID-19’s impact on care delivery has changed the game for healthcare marketing agencies

COVID-19’s impact on care delivery has changed the game for healthcare marketing agencies

The COVID-19 pandemic and the economic downturn that accompanied it has drained the profitability out of businesses across a wide range of sectors. So it only makes sense that healthcare marketing agencies serving these companies would also feel this pain. Yet whenever we’re asked about the impact of on our business, many people are surprised by the response that we’re busier than ever. In fact, advertising agencies are being tasked with so many mission-critical communications in the face...

Highlights from the latest COVID-19 research

Highlights from the latest COVID-19 research

Given how rapidly our understanding of COVID-19 is changing, we’ve made an update to our original conversation about the impact of this virus, its transmission and treatment protocols. Stay tuned and check back often for the latest! As a healthcare marketing firm working with companies promoting pharmaceutical therapies, our staff often reviews clinical studies to better understand the meaning of this research in terms of patient health outcomes and risks. At no time has this been more...

How will COVID-19 impact the business of healthcare marketing and communications?

How will COVID-19 impact the business of healthcare marketing and communications?

While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of COVID-19 across the US. We’re hearing a lot of water cooler talk about all types of issues on the work front, including questions like “How will this affect my workload, my current job and even my future career?” Or, “Will my employer...

Health care PR blunders of 2019: Data breaches, drugs and other disasters

Health care PR blunders of 2019: Data breaches, drugs and other disasters

Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis communications plans in place, you can never truly prepare for every possible issue. And 2019 was certainly a year of “issues” for some health care companies. That’s why it’s critical to have the right health care PR agency or partner...

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

2020 PR & communication trends: What healthcare PR agencies and their clients need to know.

Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year, developing a benchmark report of the latest PR & Communications trends. Because we know you have limited time to review the latest eBook,...

Planning makes perfect: A real-world approach to healthcare website development

Planning makes perfect: A real-world approach to healthcare website development

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide to evaluate their prominence in the market, revenue growth and overall brand strength. Given Activate Health works with a variety of healthcare organizations—from specialty pharmacy to health technology—we’re tuned in to what...

Activate Health ranked as one of Clutch’s top health care advertising agencies

Activate Health ranked as one of Clutch’s top health care advertising agencies

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...