LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm's strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care...

Let’s celebrate the incredible women of specialty pharmacy by recognizing all of the contributions they’ve made to improving patient care and healthcare quality. And a special thank you to all of the women who took the time to share their inspirational stories with us! The Women of Specialty Pharmacy: Industry Advocates, Entrepreneurs, Innovators There is no doubt that female leaders have helped shape the current state of specialty pharmacy and continue to enable its growth. Many of these...

It's official--Activate Health is now a Nashville healthcare advertising agency!  This move to music city was aligned with our strategic growth plan which includes serving clients in the health IT space as well as leading health systems, health plans and partners of these organizations. There's nowhere better to do that than Nashville, which is experiencing rapid growth in health IT. In fact, we're already applying the expertise we've gained serving our clients to help population health,...

Add another agency to the growing array of high-powered PR firms in Nashville TN. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of this city as a music and entertainment mecca, it actually has a...

The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical marketing agency like Activate Health to assist them in everything from patient education materials to physician engagement. In the past several years, payers primarily focused on getting providers up-to-speed on the different avenues...

Like the clients we serve, most people on the front lines of a healthcare advertising agency have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about achieving the best health possible. There are so many great stories embedded in these experiences. So why is it that healthcare marketing often relies so heavily on clinical and corporate jargon, while completely ignoring the positive, emotional connections that people associate with the...