Highlights from the Summit of the Southeast 2018
As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....
Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B
If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...
All about ACOs: What healthcare-focused marketing agencies—and their clients—should know about accountable care
The healthcare landscape continues to evolve, and the trend toward value-based care isn’t going away anytime soon. While the move away from fee-for-service started years ago, we’ve come a long way from the days when simply getting these models up and running was our biggest challenge. For healthcare-focused marketing agencies, it’s essential to understand the shift to accountable and value-based care to help clients keep pace with this trend and ensure they benefit from the market...
Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth
Get a sneak peek at the incredible immersive experience offered by today’s latest stereoscopic 3D technology. This virtual reality (VR) video is just one example of the incredible technology companies can use to develop healthcare marketing videos that showcase capabilities within hospitals, pharmacies and medical clinics. To view our VR video, please ensure you select at least 2160s quality under the YouTube settings. For full 3D 360 capabilities, please use a mobile-enabled virtual...
How a Phoenix-based healthcare advertising agency helped its specialty pharmacy client successfully launch a new compounded product suite
It was 2013, and a national specialty pharmacy headquartered in Arizona was looking for a Phoenix healthcare advertising agency that could understand the complexity of its marketing opportunities and challenges. That’s where Activate Health came in. Its leaders have decades of combined experience in healthcare marketing and strategy. The healthcare advertising agency’s members also have deep expertise in content marketing, social media and public relations tactics. The two organizations...
Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles
LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm's strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care...