Activate Health, along with 26 other health and wellness advertising agencies, was recognized by Clutch as a 2019 leader in advertising and marketing. This is the conclusion of a nationwide report listing the top agencies in each U.S. state. Clutch based their report off of a wide range of criteria including client satisfaction, depth of expertise and market presence.
Clutch (owned by Expertise.com) is a research firm based in Washington, D.C. that identifies top professional services agencies that excel in delivering results to their clients, like the health and wellness advertising agencies included in this national report. According to the founder, Clutch was created to solve a two-sided problem in the marketing world. First, the company aims to help buyers of these professional services and software discover the companies that best fit their needs. In turn, the featuring of these services and software firms by Clutch allows them to stand out from the competition.
In vetting these agencies, Clutch conducts an in-depth analysis of each firm. Using its “Leaders Matrix” methodology, the company analyzes each firm’s focus against its capacity to meet the needs of its clients. This means that Activate Health and other top health and wellness advertising agencies must fully and continuously meet the criteria set forth by Clutch in order to secure a spot on the list. In addition to this honor, Activate Health has also been recognized this year by Clutch as a top B2B marketing agency for online reputation management, and by Design Rush as a top graphic design firm.
Unmatched expertise is a consistent part of the criteria it takes to be recognized by these ranking organizations. As a marketing firm, it can be easy to say that “expertise” is on the list of services your organization provides. But what does expertise really mean—and how does it provide value to your clients? For health and wellness advertising agencies like Activate Health, our expertise encompasses a niche understanding of the healthcare space. We take our combined experience working for health insurance carriers, innovative digital marketing firms and health technology providers to transform strategic thinking, research and analysis into stories that truly resonate with your key audiences.
As one of the top health and wellness advertising agencies, Activate Health helps clients achieve this level of connection using Emotional Branding—delivering messages that speak to individuals rather than organizations. We often find that healthcare marketing relies on clinical and corporate jargon that can result in a disconnect between your organization and the audiences you want to target. At Activate Health, we use our process of Emotional Branding to leverage positive emotional connections people associate with healthcare—and use those connections to develop a meaningful story that your audiences remember.
For example, you may have heard of Dignity Health’s “Hello humankindness” campaign. This award-winning creative showcases how healthcare companies today are developing content for and truly listening to consumers. It’s no secret that people have concerns about healthcare, especially related to cost and quality of care. Dignity’s campaign acknowledged these issues and encouraged change, all while delivering authentic messaging that allowed consumers to feel heard. You can read more here about how we help organizations like Dignity Health turn the language of healthcare into compelling and meaningful stories.
Other online business support resources, like DesignRush, compile lists of partners to help with reputation management, digital marketing and more, including this list of the Top Influencer Marketing Agencies of 2020. For the official list of top health and wellness advertising agencies, see Clutch’s press release for more information. Alongside Activate Health, some of Clutch’s leaders in advertising and marketing include: Obility, FINE, A.wordsmith, Subtext, Intuitive Digital, Veracity, Sprague Media and Cardwell Creative.