How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry
With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide to evaluate their prominence in the market, revenue growth and overall brand strength. Given Activate Health works with a variety of healthcare organizations—from specialty pharmacy to health technology—we’re tuned in to what...
Making emotional connections in health care branding
Effective health care branding helps your brand personality shine while eliciting meaningful dialogue with your audiences. Is your brand personality young, exciting and intellectually curious? Or perhaps it’s warm, comfortable and secure? Regardless of these exact attributes, all strong brands make an emotional connection with their audience, and don’t rely solely on making claims or promoting capabilities. This is an especially important lesson in health care branding, whether it applies...
Activate Health ranked as one of Clutch’s top health care advertising agencies
Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...
Is your company’s voice resonating? Conduct a healthcare content audit to find out
It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...
Activate Health included as one of the top health and wellness advertising agencies by Clutch and Expertise websites
Activate Health, along with 26 other health and wellness advertising agencies, was recognized by Clutch as a 2019 leader in advertising and marketing. This is the conclusion of a nationwide report listing the top agencies in each U.S. state. Clutch based their report off of a wide range of criteria including client satisfaction, depth of expertise and market presence. Clutch (owned by Expertise.com) is a research firm based in Washington, D.C. that identifies top professional services...
Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?
You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...