Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences.
As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms such as the health care advertising agencies named in this report. Clutch uses a methodology called a “Leaders Matrix” to map top-performing organizations within a specific industry. This process helps buyers of professional services and software find the best companies to meet their specific needs. In turn, these top agencies benefit from the recognition they receive.
Clutch noted that a significant number of the companies (81%) have less than 50 employees, meaning biggest isn’t necessarily “best” when it comes to choosing health care advertising agencies. This reinforced the idea that larger agencies aren’t always able to provide the highest level of flexibility and service. For example, boutique agencies like Activate Health are better able to focus in on a client’s specific needs and can provide the individual attention that larger agencies may not be able to deliver on. We also bring our “A team” to every engagement. In communicating with each company day-to-day, our clients have continuous access to our leaders, who ensure that all projects are complete and strategically sound. You can read more here about how boutique health care advertising agencies are transforming the health care space.
The increased flexibility and communication that comes with working with a boutique agency is an advantage, but we know it’s also important to deliver the same level of capabilities expected from larger health care advertising agencies. Activate Health’s scope of services include all types of brand development, public relations, content marketing, digital marketing and sales support projects. We can amplify each client’s brand in the marketplace by developing powerful creative that highlights the most important parts of their value proposition, and our capabilities are unmatched by even the largest health care advertising agencies.
Although boutique agencies like Activate Health may be modest in numbers, our presence is significant in the marketplace. We’ve worked with clients from all areas of the health care, health IT and insurance and benefits space. This means we’ve supported brand, PR and marketing strategies for specialty pharmacies, health systems, hospitals and physician organizations; health insurers; health analytics companies; population health and disease management firms. In the area of insurance and benefits, we’ve partnered with health and voluntary benefit insurers, other benefit providers and distributors (brokers, group benefit administrators), insurance administrators and companies providing digital insurance exchanges.
Our specialized understanding of these client types gives us a comprehensive view of what is going on in health care today, and what’s just around the corner. With our team’s experience working at in-house corporate marketing environments and health care advertising agencies, we know what matters to every segment. We also have the knowledge to turn these insights into strategies that match each client’s objectives.
To see Clutch’s full list of top health care advertising agencies, view their press release. Other agencies featured include: REQ, IPNY, BayCreative, Miller Ad Agency, Coming of Age, KHJ Brand Activation, Most Likely To and Manifesto Agency.