Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

The top healthcare marketing agencies and advertising firms today look very different than they did just several years ago. Mergers and acquisitions, just like they have within the healthcare industry itself, have transformed the industry landscape. Yet there is something lacking in these big organizations…and if you’ve ever partnered with one of them, you have likely experienced it. Unless your organization is a sizable national health plan, health system or health technology firm, you’re...

Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm's strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care...

A specialty pharmacy PR client in the headlines

A specialty pharmacy PR client in the headlines

Let’s celebrate the incredible women of specialty pharmacy by recognizing all of the contributions they’ve made to improving patient care and healthcare quality. And a special thank you to all of the women who took the time to share their inspirational stories with us! The Women of Specialty Pharmacy: Industry Advocates, Entrepreneurs, Innovators There is no doubt that female leaders have helped shape the current state of specialty pharmacy and continue to enable its growth. Many of these...

A premier Nashville healthcare advertising agency: Activate Health opens office in Music City

A premier Nashville healthcare advertising agency: Activate Health opens office in Music City

It's official--Activate Health is now a Nashville healthcare advertising agency!  This move to music city was aligned with our strategic growth plan which includes serving clients in the health IT space as well as leading health systems, health plans and partners of these organizations. There's nowhere better to do that than Nashville, which is experiencing rapid growth in health IT. In fact, we're already applying the expertise we've gained serving our clients to help population health,...

Activate Health joins list of PR firms in Nashville TN

Activate Health joins list of PR firms in Nashville TN

Add another agency to the growing array of high-powered PR firms in Nashville TN. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of this city as a music and entertainment mecca, it actually has a...

MARKETING AN ACO: WHAT WE’VE LEARNED AS A MEDICAL MARKETING AGENCY SERVING ALL KINDS OF STAKEHOLDERS WITHIN THESE MODELS

MARKETING AN ACO: WHAT WE’VE LEARNED AS A MEDICAL MARKETING AGENCY SERVING ALL KINDS OF STAKEHOLDERS WITHIN THESE MODELS

The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical marketing agency like Activate Health to assist them in everything from patient education materials to physician engagement. In the past several years, payers primarily focused on getting providers up-to-speed on the different avenues...