Highlights from the Summit of the Southeast 2018

Highlights from the Summit of the Southeast 2018

As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....

Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B

Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B

If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...

Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

Get a sneak peek at the incredible immersive experience offered by today’s latest stereoscopic 3D technology. This virtual reality (VR) video is just one example of the incredible technology companies can use to develop healthcare marketing videos that showcase capabilities within hospitals, pharmacies and medical clinics. To view our VR video, please ensure you select at least 2160s quality under the YouTube settings. For full 3D 360 capabilities, please use a mobile-enabled virtual...

Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

The top healthcare marketing agencies and advertising firms today look very different than they did just several years ago. Mergers and acquisitions, just like they have within the healthcare industry itself, have transformed the industry landscape. Yet there is something lacking in these big organizations…and if you’ve ever partnered with one of them, you have likely experienced it. Unless your organization is a sizable national health plan, health system or health technology firm, you’re...

Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm's strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care...

A specialty pharmacy PR client in the headlines

A specialty pharmacy PR client in the headlines

Let’s celebrate the incredible women of specialty pharmacy by recognizing all of the contributions they’ve made to improving patient care and healthcare quality. And a special thank you to all of the women who took the time to share their inspirational stories with us! The Women of Specialty Pharmacy: Industry Advocates, Entrepreneurs, Innovators There is no doubt that female leaders have helped shape the current state of specialty pharmacy and continue to enable its growth. Many of these...