This month, a new White House administration drove new healthcare headlines and spurred more regulatory changes. At the same time, the COVID-19 pandemic continues to make the news with rising amounts of vaccine doses being administered, despite some concerns about lack of planning delaying mass distribution. Finally, the first few weeks of this new year reinforced that healthcare M&A activity shows no sign of slowing in 2021. Read on for a recap of the important stories you may have...

In this month’s recap of the top B2B trends and news you can use when marketing to health insurers, health systems and health technology firms, COVID-19 continues to make waves by inciting policy and regulatory changes, telehealth innovation and more. This December, even more headlines were made with the first doses of the vaccine being issued to front-line healthcare workers in the US. As always, we’re here to help you dig out of the unread news in your inbox from over the holidays and...

From mergers and acquisitions to new CMS mandates, our team is always striving to keep on top of the latest and greatest of what’s happening in healthcare. At the same time, we constantly hear from our clients and partners that they are overwhelmed by the sheer volume of news stemming from B2B media, research firms and other sources across the industry. Since we’re already doing this heavy lifting, we’ve decided to compile some of the most important insights we’ve sourced every month,...

Following is part of a series on B2B healthcare where we break down some complicated concepts for marketers who are new to this industry, or those simply looking to expand their knowledge in order to advance their career. This post focuses on understanding Medicare Star Ratings and their impact and importance for key B2B healthcare stakeholders. According to Healthcare Finance News, 21 Medicare Advantage plans earned 5 stars this year with the release of CMS’s new annual Star Ratings. The...

Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is foundational to helping our B2B clients target their buyers and influencers, especially C-suite leaders. These executives may be medical directors, technology VPs and even CEOs at health plans, health systems and health technology firms....

DesignRush, a B2B marketplace helping brands find the right graphic design company, just announced its list of top agencies nationwide. Once again, Activate Health has been placed on the list, as the #3 healthcare branding agency and design firm. The company also shared examples of the best design projects in 2020 and explained some of the key trends impacting advertising, branding and design this year, which are certainly influencing our work as healthcare marketers. According to the...