5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

5 channels that make graphic design shine…and the top 25 graphic design firms nationwide (including Activate Health!)

Activate Health is pleased to be ranked number one on Design Rush’s list of top graphic design firms. Design Rush is a B2B marketplace that connects brands with agencies and features some of the top agencies around the world. The organization’s annual list included other competitive design agencies hand-picked for their excellence in branding and design skills. Reasons for top rankings by Design Rush included impactful brand messaging, strong relationships with clients and significant ROI....

Best practices in B2B healthcare: Marketing to health plans

Best practices in B2B healthcare: Marketing to health plans

As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. A playbook for marketing to health plans Understanding how these...

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions

As an agency specializing in B2B healthcare marketing, we can be frequently be found on the front lines of projects related to branding, public relations and communications for healthcare acquisitions. In fact, we’ve been in this industry for decades and have never seen the amount of deal-making that is happening in healthcare right now. This is especially the case for big health insurers like Anthem and CIGNA and large regional health systems. PWC has noted that the number of deals in the...

Activate Health named among top Nashville healthcare marketing agencies by research organization Clutch.co

Activate Health named among top Nashville healthcare marketing agencies by research organization Clutch.co

Activate Health has just secured a place as #1 on a list of top Nashville healthcare marketing agencies. The list was developed by Clutch.co, a ranking website of marketing, advertising and digital marketing companies. Activate Health’s satellite offices in Portland, Oregon and Scottsdale, Arizona also made the list of top firms in those respective cities as well. Clutch is an independent Washington, DC research company that identifies leading software and professional services firms that...

New study shows changing consumer expectations for social media responsiveness

New study shows changing consumer expectations for social media responsiveness

Younger consumers and men have the highest expectations around response times on social media comments from all types of companies, including healthcare organizations. A recent study by Clutch.co, a leading research firm, showed that nearly 83% of respondents expect brands to respond to comments on social media within a day or less. Almost half of millennials believe that they should respond in an hour or less. The same study showed that more males (82%) than females (72%) expect brands to...

Virtual reality in healthcare: New series of articles in health IT publications details how virtual reality is impacting clinical research, care delivery

Virtual reality in healthcare: New series of articles in health IT publications details how virtual reality is impacting clinical research, care delivery

The use of virtual reality in healthcare has now joined blockchain as one of the hottest topics covered by health IT publications today. That’s why Activate Health has teamed up with some of the biggest, most renowned health systems and healthcare institutions in the nation to develop a thoughtful look at how this new tech is transforming the industry. Our new series on virtual reality in healthcare kicked off with a new article in Healthcare Business Today and will be followed by articles...