The B2B Healthcare Month in Review: December 2020

The B2B Healthcare Month in Review: December 2020

In this month’s recap of the top B2B trends and news you can use when marketing to health insurers, health systems and health technology firms, COVID-19 continues to make waves by inciting policy and regulatory changes, telehealth innovation and more. This December, even more headlines were made with the first doses of the vaccine being issued to front-line healthcare workers in the US. As always, we’re here to help you dig out of the unread news in your inbox from over the holidays and...

The B2B Healthcare Month in Review: November 2020

The B2B Healthcare Month in Review: November 2020

From mergers and acquisitions to new CMS mandates, our team is always striving to keep on top of the latest and greatest of what’s happening in healthcare. At the same time, we constantly hear from our clients and partners that they are overwhelmed by the sheer volume of news stemming from B2B media, research firms and other sources across the industry. Since we’re already doing this heavy lifting, we’ve decided to compile some of the most important insights we’ve sourced every month,...

Who’s a Star in 2020? And what’s a Medicare Star Rating anyhow?

Who’s a Star in 2020? And what’s a Medicare Star Rating anyhow?

Following is part of a series on B2B healthcare where we break down some complicated concepts for marketers who are new to this industry, or those simply looking to expand their knowledge in order to advance their career. This post focuses on understanding Medicare Star Ratings and their impact and importance for key B2B healthcare stakeholders. According to Healthcare Finance News, 21 Medicare Advantage plans earned 5 stars this year with the release of CMS’s new annual Star Ratings. The...

Marketing to C-suite executives through the power of healthcare thought leadership

Marketing to C-suite executives through the power of healthcare thought leadership

Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is foundational to helping our B2B clients target their buyers and influencers, especially C-suite leaders. These executives may be medical directors, technology VPs and even CEOs at health plans, health systems and health technology firms....

Healthcare branding agency Activate Health earns a place on list of top graphic design companies nationwide

Healthcare branding agency Activate Health earns a place on list of top graphic design companies nationwide

DesignRush, a B2B marketplace helping brands find the right graphic design company, just announced its list of top agencies nationwide. Once again, Activate Health has been placed on the list, as the #3 healthcare branding agency and design firm. The company also shared examples of the best design projects in 2020 and explained some of the key trends impacting advertising, branding and design this year, which are certainly influencing our work as healthcare marketers. According to the...

COVID-19’s impact on care delivery has changed the game for healthcare marketing agencies

COVID-19’s impact on care delivery has changed the game for healthcare marketing agencies

The COVID-19 pandemic and the economic downturn that accompanied it has drained the profitability out of businesses across a wide range of sectors. So it only makes sense that healthcare marketing agencies serving these companies would also feel this pain. Yet whenever we’re asked about the impact of on our business, many people are surprised by the response that we’re busier than ever. In fact, advertising agencies are being tasked with so many mission-critical communications in the face...