Planning makes perfect: A real-world approach to healthcare website development

Planning makes perfect: A real-world approach to healthcare website development

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

How top healthcare brands made their mark: Revenue growth, market share and missions to improve the healthcare industry

With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide to evaluate their prominence in the market, revenue growth and overall brand strength. Given Activate Health works with a variety of healthcare organizations—from specialty pharmacy to health technology—we’re tuned in to what...

Activate Health ranked as one of Clutch’s top health care advertising agencies

Activate Health ranked as one of Clutch’s top health care advertising agencies

Clutch’s new report named Activate Health as one of the top health care advertising agencies in the US in 2019. The list featured agencies in 14 different industries such as health care, automotive and legal. The agencies recognized by Clutch all demonstrated a complex understanding of their specific industry, as well as the nuanced expectations of their audiences. As an independent research firm, Clutch collects client feedback and analyzes industry data to identify top service-based firms...

Is your company’s voice resonating? Conduct a healthcare content audit to find out

Is your company’s voice resonating? Conduct a healthcare content audit to find out

It’s easy to unknowingly fall into a “write it, use it and forget about it” mentality when it comes to your content strategy. But for organizations searching for a tried-and-true way to vet their messaging, one of the most valuable tools is a content audit. This process boils down to running a qualitative analysis of your healthcare content—often by looking at multiple channels like your website, blog and printed collateral—to ensure the information that’s of most interest to key audiences...

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens quite frequently to those of us in sales and marketing roles—especially at healthcare advertising agencies. It could take days or even weeks to develop and package a thoughtful response. If you have a dedicated RFP team at your...

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Activate Health selected as one of the top B2B healthcare marketing agencies in the US for online reputation management by Clutch.co

Clutch.co recently released its list of the nation’s top creative and B2B marketing agencies, in an annual report developed by the leading research firm. Clutch chose the “best of the best” using the criteria of thought leadership, quality of services and ability to deliver results to a diverse range of clientele. The 2019 report highlighted over 560 B2B marketing agencies of different categories based on the types of services or specialty provided by each. Just like it sounds, the aim of...