Our team is back with yet another monthly recap to help busy healthcare marketers stay on top of the latest trends and news. The COVID-19 virus is back in the headlines as infection rates skyrocket in those states and regions where vaccination rates are low. On the regulatory front, the Biden administration continues to invest federal funding in the healthcare sector to combat the pandemic and address issues like physician burnout. Additionally, both HeartFlow and One Medical were involved...

Month by month, we compile the top industry news to help healthcare marketing professionals filter through headlines. Over the course of this month, COVID-19 news continued to materialize, including vaccine manufacturers seeking news ways to increase the number of doses available and explore dosage modifications to address variant strains. The FDA also attracted scrutiny of their drug approval process. And a Google partnership with one of the largest health systems in the nation aims to...

With an active network of over 630 million professional users, it’s no surprise that LinkedIn tops the charts as B2B marketers’ favorite social platform. In the last year alone, LinkedIn has reported an 60% increase in content creation across its network. What’s clear is that LinkedIn as a B2B marketing channel is here to stay. What may not always be clear is how to stay on top of new B2B marketing trends, and effectively using these techniques within the healthcare industry. At Activate...

Curated news for healthcare marketing thought leaders Though the news cycle never truly slows, we’ve seen a shift in healthcare headlines over the last two months, especially with positive updates about vaccination rates and lower COVID-19 cases in the US. Most recently, spring has sprung and was marked with more M&A activity in the name of digital health expansion, a sign that virtual health trends amidst the pandemic are here to stay. Regulatory updates were also plentiful, with...

For marketing agencies, healthcare has been a flurry of news and hot topics not only due to COVID-19, but the downstream effects of how the pandemic has pushed innovation and collaboration across the industry. In this month’s edition, we’ve compiled the need-to-know stories for marketing agencies, healthcare communications professionals, and others working to support health systems, insurers and health technology companies. Notable this month is digital health news, including organizations...

In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach of strong (existing) brands. But along the way, we also became sought-after by clients looking to target these very same organizations through B2B healthcare branding and marketing. Many of these companies were in the health...