The B2B Healthcare Month in Review: January 2022
The month of January was busier than ever for the healthcare sector. The Activate Health team pulled together a list of need-to-know stories for marketing agencies, healthcare communications professionals, and others to catch up on top news. In January, the US Department of Health and Human Services (HHS) renewed the public health emergency, and additional provider relief funds were announced as COVID-19 cases reached record numbers. In regulatory news, CMS issued 335 hospitals warnings for...
Activate Health, specializing in healthcare digital marketing services, recognized by DesignRush
DesignRush, a B2B marketplace focused on connecting brands with specialized agencies, recently named Activate Health in their quarterly list of top digital marketing companies helping businesses better understand the market and reach target audiences via digital marketing channels. Activate Health, a boutique agency with offices in Phoenix and Nashville, was recently named among the top marketing and PR firms to hire for healthcare digital marketing services. In an increasingly digital...
The B2B Healthcare Month in Review: December 2021
As the year draws to a close, the Activate Health team put together another list of need-to-know industry stories for marketing agencies, healthcare communications professionals, and others working to support healthcare constituents. In December, the Omicron variant and surging cases in the US kept COVID-19 in the headlines. With a $28.3 billion all-cash deal, Oracle will acquire Cerner in a move to accelerate the modernization of electronic health records. A new poll finds a higher...
The B2B Healthcare Month in Review: November 2021
Though the holidays are upon us, the healthcare space didn’t slow down in November. Lucky for you, the Activate Health team has compiled another recap of important stories healthcare marketing and communications professionals can review to stay on top of industry news and trends. Open enrollment kicked off November 1 with strong early enrollment numbers reported. Headlines continued to be dominated by COVID-19 as U.S. regulators cleared the vaccine for kids ages five to 11 and authorized...
Building Credibility and Thought Leadership: Best Healthcare PR Strategies and Practices
A June 2021 poll found that at least seven in 10 American consumers trusted physicians, nurses or pharmacists to do what’s right, with nurses receiving the highest trust score at 79%. That same survey, however, found that roughly two in 10 people, or just 22%, trusted hospital executives. Health insurers don’t fare so well either: just 24% of consumers fully trust their health insurance company, while 46% say they mostly trust them according to Statista. Fortunately, leveraging the right...
Good Branding in Healthcare Marketing Starts with the Right Agency
In a recent expert list published by DesignRush, a B2B marketplace focused on connecting brands with specialized agencies, Activate Health is listed as a top firm for organizations looking for creative branding, in healthcare and various other industries. Activate Health, a boutique marketing and PR firm with offices in Phoenix and Nashville, was recently named among the top creative agencies to hire in 2021 by DesignRush. Healthcare brands seeking an agency partner to conceptualize and...