New study shows changing consumer expectations for social media responsiveness
Younger consumers and men have the highest expectations around response times on social media comments from all types of companies, including healthcare organizations. A recent study by Clutch.co, a leading research firm, showed that nearly 83% of respondents expect brands to respond to comments on social media within a day or less. Almost half of millennials believe that they should respond in an hour or less. The same study showed that more males (82%) than females (72%) expect brands to...
Healthcare marketing firm Activate Health included among top branding agencies in the nation by Clutch.co
Clutch.co, a leading research firm identifying the “best of the best” marketing and branding agencies just released its newest list of top branding agencies. An excerpt from the press release announcing this ranking is below. Activate Health earned a place among Oregon-based agencies and is also included on the Clutch.co listing for its Phoenix, Arizona and Nashville, Tennessee offices: Clutch released a list of the top branding agencies across the United States today. These service...
Virtual reality in healthcare: New series of articles in health IT publications details how virtual reality is impacting clinical research, care delivery
The use of virtual reality in healthcare has now joined blockchain as one of the hottest topics covered by health IT publications today. That’s why Activate Health has teamed up with some of the biggest, most renowned health systems and healthcare institutions in the nation to develop a thoughtful look at how this new tech is transforming the industry. Our new series on virtual reality in healthcare kicked off with a new article in Healthcare Business Today and will be followed by articles...
Highlights from the Summit of the Southeast 2018
As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....
Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B
If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...
All about ACOs. What marketing agencies specializing in healthcare—and their clients—should know about accountable care.
The healthcare landscape continues to evolve, and the trend toward value-based care (VBC) isn’t going away anytime soon. While the move away from fee-for-service started years ago, we’ve come a long way from the days where simply getting these models up and running was our biggest challenge. For marketing agencies specializing in healthcare, understanding the shift to accountable and value-based care is essential to helping clients keep pace with this trend and making sure they benefit from...