If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare organizations the most effective in reaching your specific clients and potential customers. However, getting a grasp of the world beyond isn’t always easy given the complexity of this industry.

That’s why agencies like Activate Health are in a unique position. We work with companies across the entire spectrum, gaining the type of knowledge and expertise needed to understand the big picture of this very big industry. As a result, we know what works and what doesn’t when it comes to marketing strategies in all types of healthcare organizations. We’ve decided to use this information to help individuals just starting out their careers, transferring from another industry into B2B healthcare or looking to take their career to the next level. That’s the basis of our new guide: Who’s Selling Who in B2B Healthcare. It’s designed to put some of the basics of this industry into focus, and give you the information you need to do your own research and ask the right questions. Whether you’re preparing for a job interview for a B2B healthcare marketing position, looking to sell your health technology startup or trying to help your organization penetrate a new, niche market, we think you will find this guide to be a valuable starting point for your efforts.

Of course, we all remember starting out our careers and how overwhelming it was to learn the basics of B2B healthcare. Is a health plan a payer? What are voluntary benefits? How does the underwriting process work? Is a hospital system and a health system the same thing? While we can’t cover all of the complexity of this sector, we hope that this new guide will give a strong foundation for some of these concepts, helping you ask the right questions and start googling for 102-level knowledge! And even if you’re already established in your B2B healthcare marketing, sales or public relations career, you may want to learn more about marketing strategies in healthcare organizations across the industry—from specialty pharmacies to drug manufacturers.

Of course, having the right agency on your side who is an expert in developing effective marketing strategies in healthcare organizations is another valuable way to impress your leaders with incredible results including measurable ROI. Once you’ve downloaded our new guide and shared it with friends, mentees and colleagues, we hope you’ll give us a call to find out more about what we can do for you and your organization!

Read more about who’s selling who in the world of B2B as well as best practices within marketing strategies in healthcare organizations by downloading our guide today.