How will COVID-19 impact the business of healthcare marketing and communications?
While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of COVID-19 across the US. We’re hearing a lot of water cooler talk about all types of issues on the work front, including questions like “How will this affect my workload, my current job and even my future career?” Or, “Will my employer...
Finding a health care marketing agency that checks all of the boxes.
What is a company without its customers? Behind every organization’s marketing initiatives is a goal to draw in and maintain buyers and influencers, and health care companies are no different, regardless of whether they are marketing B2B or B2C. Customers simply don’t just show up at your door asking for your products and services with no prior knowledge of your company or how you can make their lives easier. You must first reach your customers where they are, understand their specific pain...
The Manifest ranks Activate Health as a top full service creative agency in four areas
Activate Health was recently recognized by The Manifest, among other highly-ranked agencies in several categories. A sister website to Clutch, The Manifest was launched in February 2018 as an additional tool for agencies to build their online reputation, feature verified reviews and attract leads. As a trusted business news and how-to website, The Manifest aims to “gather and verify hard data, expert insights and actionable advice” to help companies build and grow their brand. The...
Health care PR blunders of 2019: Data breaches, drugs and other disasters
Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis communications plans in place, you can never truly prepare for every possible issue. And 2019 was certainly a year of “issues” for some health care companies. That’s why it’s critical to have the right health care PR agency or partner...
2020 PR & communication trends: What healthcare PR agencies and their clients need to know.
Healthcare PR agencies and other PR pros should already be familiar with the Cision brand—from media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year, developing a benchmark report of the latest PR & Communications trends. Because we know you have limited time to review the latest eBook,...
Planning makes perfect: A real-world approach to healthcare website development
Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive effort that goes into building a successful website. Spanning many industries—not just healthcare—there’s a tried-and-true method to develop an effective, compelling site for your company. Read on for a high level overview of...