Activate Health Celebrates 15 Years by Giving Back: Volunteer Spotlight on Laurel Boehmer Cano
At Activate Health, we understand that healthcare isn't just about services and systems—it's about people. That's why we're celebrating our agency’s 15th anniversary by giving back to the communities that inspire our work every day. Through our sponsored volunteer program, our team members contribute their time and talents to organizations of their choice and are making a real difference. We’ll be highlighting their efforts across a number of charitable causes as part of a new blog series....
How awards can impact your health care PR strategy
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective? While many approaches to health care PR can garner attention and build trust for your brand, industry awards are a powerful tool to help you get more out of your efforts. Recognition from credible sources—like health care...
How to craft a compelling B2B healthcare case study
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe you're tasked with communicating how a payer’s new insurance benefit design drives care quality and savings. A B2B healthcare case study weaves together your success stories, capabilities and client testimonials in a dynamic narrative...
From complexity to clarity: Tips for healthcare writing
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in healthcare writing that can leave even the savviest reader scratching their head. Even though many healthcare topics are indeed complicated, how we write about them doesn’t have to be. Plain language is a writing style that...
12 healthcare headlines to watch in 2025
What’s going on in the industry so far this year? Activate Health is here to fill you in. We’ve compiled a recap of trends, updates and outlooks impacting key stakeholders like health plans and B2B health tech providers. In such a dynamic space, this list is by no means exhaustive. Those familiar with the pace of change in healthcare know that certain projections or speculations won’t necessarily shape the remainder of the year. But we have a deep passion to help our clients prepare for...
Why you need a healthcare public relations agency
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In other words, PR is about creating influence and engagement with key stakeholders to frame the public perception of your brand. While this sounds similar to the function of marketing, there are some key differences. As a premier...