The B2B Healthcare Month in Review: February 2022

The B2B Healthcare Month in Review: February 2022

February has come and gone, and we’ve wrapped up another write-up of top healthcare stories for the busy healthcare marketing and PR professional. Public health officials relaxed mask mandates as COVID-19 cases across the US dropped this month. Industry reports show health spending grew in 2021 and moderate drug price increases are expected in 2022. In merger and acquisition news, the Department of Justice moved to block UnitedHealth Group from acquiring Change Healthcare, and a monthly...

The B2B Healthcare Month in Review: January 2022

The B2B Healthcare Month in Review: January 2022

The month of January was busier than ever for the healthcare sector. The Activate Health team pulled together a list of need-to-know stories for marketing agencies, healthcare communications professionals, and others to catch up on top news. In January, the US Department of Health and Human Services (HHS) renewed the public health emergency, and additional provider relief funds were announced as COVID-19 cases reached record numbers. In regulatory news, CMS issued 335 hospitals warnings for...

The B2B Healthcare Month in Review: December 2021

The B2B Healthcare Month in Review: December 2021

As the year draws to a close, the Activate Health team put together another list of need-to-know industry stories for marketing agencies, healthcare communications professionals, and others working to support healthcare constituents. In December, the Omicron variant and surging cases in the US kept COVID-19 in the headlines. With a $28.3 billion all-cash deal, Oracle will acquire Cerner in a move to accelerate the modernization of electronic health records. A new poll finds a higher...

The B2B Healthcare Month in Review: November 2021

The B2B Healthcare Month in Review: November 2021

Though the holidays are upon us, the healthcare space didn’t slow down in November. Lucky for you, the Activate Health team has compiled another recap of important stories healthcare marketing and communications professionals can review to stay on top of industry news and trends. Open enrollment kicked off November 1 with strong early enrollment numbers reported. Headlines continued to be dominated by COVID-19 as U.S. regulators cleared the vaccine for kids ages five to 11 and authorized...

Building Credibility and Thought Leadership: Best Healthcare PR Strategies and Practices

Building Credibility and Thought Leadership: Best Healthcare PR Strategies and Practices

A June 2021 poll found that at least seven in 10 American consumers trusted physicians, nurses or pharmacists to do what’s right, with nurses receiving the highest trust score at 79%. That same survey, however, found that roughly two in 10 people, or just 22%, trusted hospital executives. Health insurers don’t fare so well either: just 24% of consumers fully trust their health insurance company,  while 46% say they mostly trust them according to Statista. Fortunately, leveraging the right...

The B2B Healthcare Month in Review: October 2021

The B2B Healthcare Month in Review: October 2021

As we close out the month of October, our team at Activate Health has compiled another recap of top headlines impacting the healthcare industry and healthcare marketing and communications professionals. This month, rapidly changing guidance about COVID-19 booster shots kept the pandemic in the headlines. Home healthcare and virtual health remain hot topics (and notable trends) with big acquisition and investment moves from retail giants Best Buy and Walgreens, as well as advocacy and...