Payer, provider, and pharmacy. Traditionally, these healthcare segments have operated in silos with their own processes and priorities. But since the widespread adoption of value-based care following the passage of the Affordable Care Act, the industry has been moving toward more integrated systems that blend these once-separate entities under a single organizational umbrella. Across the commercial healthcare landscape, vertical consolidation is gaining real traction as national players...

Fifteen years ago, the Affordable Care Act (ACA) reshaped healthcare with three big goals: Expand access Control costs Improve quality It was a transformative moment that flipped the script for healthcare communications strategy planning. Messages shifted from technical policy speak to accessible, audience-first narratives. Patients became informed consumers. Digital tools became core to engagement. Outcomes—not services—became campaign centerpieces. Now, with the One Big Beautiful Bill Act...

Healthcare PR agencies and other PR pros should already be familiar with the Cision brand. From media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also collects and analyzes some of the most important insights from its own customers each year. They developed a benchmark report of the latest PR and communications trends in a 2025 State of the Media Report.   Because we know...