Strategic Competitive Analysis: How a Healthcare Social Media Agency Can Transform Your B2B Brand’s Online Presence
Social media usage continues. At the start of 2024, more people than ever were on social media platforms. And when it comes to healthcare professionals, a whopping 8 million and counting can be found on LinkedIn. The value of a robust and strategic social media presence has never been more apparent, especially for B2B healthcare brands. To create and leverage an effective social media strategy, it’s essential to understand both the digital and competitive landscape. Finding the right...
Tune Your Pitch: Healthcare Thought Leadership Tips from PR Pros
Whether you’re a hospital or health system executive, leading a health technology organization, or managing another type of healthcare organization, the work you’re doing to better the lives of patients and consumers is likely always top of mind. And prioritizing care quality and the patient experience can make it hard to find time for public relations. But building the right kind of healthcare thought leadership by expanding your media presence can make your company stand out from the...
AI Tools: Dos and Don’ts for Healthcare Agencies
There’s been plenty of cross-industry discussion about what to do (and what not to do) with generative AI tools, such as ChatGPT. This technology can be incredible for generating content, delivering quick answers to questions that a search engine may not return as efficiently, and providing “smarter” responses to more abstract or complex inquiries. Based on our own experience, we’ve compiled a list of dos and don’ts to help marketing and PR pros understand different use cases, and how...
Hiring: Account Director
Activate Health is a boutique healthcare marketing and PR agency founded in 2010. We serve some of the industry’s leading brands across the healthcare continuum, from payers to health systems, health technology firms and everything in between. We're looking for an Account Director to join our team. We’re seeking an experienced professional with strong strategy, planning, project management and communication skills who has the ability to support complex campaigns for various public relations...
The B2B Healthcare Month in Review: April 2023
The Activate Health team is back with another roundup of the most impactful healthcare news headlines to save you time. Regulatory news from quarter two includes the end of the COVID-19 national emergency and the start of Medicaid redeterminations. And as 2023 healthcare costs continue to rise, numerous researchers point out the impacts of more healthcare spending for people with employer-sponsored coverage, plus increases in ACA premiums. REGULATORY NEWS Biden signs measure ending...
The B2B Healthcare Month in Review: March 2023
As March rounds out the first quarter of 2023, the Activate Health team has pulled together a collection of top healthcare stories for busy healthcare marketing and PR professionals. Multiple regulatory updates hit the wire this month, from CMS negotiating drug prices to the DEA placing restrictions on drugs prescribed via telehealth appointments. New research also reveals important insights on prior authorizations and the future of employee benefits. M&A NEWS Elevance agrees to...