With an active network of over 630 million professional users, it’s no surprise that LinkedIn tops the charts as B2B marketers’ favorite social platform. In the last year alone, LinkedIn has reported an 60% increase in content creation across its network. What’s clear is that LinkedIn as a B2B marketing channel is here to stay. What may not always be clear is how to stay on top of new B2B marketing trends, and effectively using these techniques within the healthcare industry. At Activate...

Curated news for healthcare marketing thought leaders Though the news cycle never truly slows, we’ve seen a shift in healthcare headlines over the last two months, especially with positive updates about vaccination rates and lower COVID-19 cases in the US. Most recently, spring has sprung and was marked with more M&A activity in the name of digital health expansion, a sign that virtual health trends amidst the pandemic are here to stay. Regulatory updates were also plentiful, with...

For marketing agencies, healthcare has been a flurry of news and hot topics not only due to COVID-19, but the downstream effects of how the pandemic has pushed innovation and collaboration across the industry. In this month’s edition, we’ve compiled the need-to-know stories for marketing agencies, healthcare communications professionals, and others working to support health systems, insurers and health technology companies. Notable this month is digital health news, including organizations...

In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach of strong (existing) brands. But along the way, we also became sought-after by clients looking to target these very same organizations through B2B healthcare branding and marketing. Many of these companies were in the health...

This month, a new White House administration drove new healthcare headlines and spurred more regulatory changes. At the same time, the COVID-19 pandemic continues to make the news with rising amounts of vaccine doses being administered, despite some concerns about lack of planning delaying mass distribution. Finally, the first few weeks of this new year reinforced that healthcare M&A activity shows no sign of slowing in 2021. Read on for a recap of the important stories you may have...

In this month’s recap of the top B2B trends and news you can use when marketing to health insurers, health systems and health technology firms, COVID-19 continues to make waves by inciting policy and regulatory changes, telehealth innovation and more. This December, even more headlines were made with the first doses of the vaccine being issued to front-line healthcare workers in the US. As always, we’re here to help you dig out of the unread news in your inbox from over the holidays and...