Healthcare PR Firm Activate Health Receives Women-Owned Business Certification
Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...
Meet Sarah McLeod, Activate Health CEO
Activate Health CEO Sarah McLeod was highlighted in Bold Journey, an online magazine dedicated to providing readers with valuable insights from various professionals. In her Q&A feature, she discussed her experience in the healthcare marketing and public relations industry and the experiences that have contributed to her success. Sarah, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building...
Tailoring Your Healthcare Content Marketing Strategy for Your Audience
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a strategic approach. To stand out, it’s essential for brands to develop a thoughtful healthcare content marketing strategy. At Activate Health, we're experts at crafting engaging, informative content that’s tailored to our clients’...
Sarah McLeod Of Activate Health: 5 Things You Should Do To Become a Thought Leader In Your Industry
Sarah McLeod, CEO of Activate Health, discussed her expertise in marketing and public relations with Abe Alon from Medium, a platform that delivers insightful perspectives, valuable knowledge, and life wisdom to over 100 million readers. Explore Sarah’s path from working with Fortune 500 companies to running her own marketing and PR agency focused exclusively on healthcare clients in Medium’s Q&A series on becoming a thought leader in your industry. Thank you so much for doing this with...
Choosing the right channels for your healthcare media strategy
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel marketing involves the targeted use of marketing and communication channels to deliver your message to the right person at the right time. Our team has pulled together expert insight to help you understand the media landscape so...
Integrating the 5 ‘P’s in Your Media Planning for Healthcare Companies: Part 2
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your marketing efforts across various media channels. If you missed part one, catch up here. The 5 ‘P’s of media planning for healthcare Before we dive into integration strategies, let's briefly recap the 5 Ps. Product: The good or service...