The use of virtual reality in healthcare has now joined blockchain as one of the hottest topics covered by health IT publications today. That’s why Activate Health has teamed up with some of the biggest, most renowned health systems and healthcare institutions in the nation to develop a thoughtful look at how this new tech is transforming the industry. Our new series on virtual reality in healthcare kicked off with a new article in Healthcare Business Today and will be followed by articles...

As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....

If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...

The top healthcare marketing agencies and advertising firms today look very different than they did just several years ago. Mergers and acquisitions, just like they have within the healthcare industry itself, have transformed the industry landscape. Yet there is something lacking in these big organizations…and if you’ve ever partnered with one of them, you have likely experienced it. Unless your organization is a sizable national health plan, health system or health technology firm, you’re...

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm's strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care...

Activate Health has partnered with a specialty pharmacy public relations client to to celebrate the incredible women of this industry. This two-part article celebrated the incredible achiements these individuals made to improving patient care and healthcare quality. Activate Health collaborated with our client, Avella Specialty Pharmacy, as well as many other leading pharmacies across this sector, to craft this industry article highlighting the achievements of several accomplished women....

It's official--Activate Health is now a Nashville healthcare advertising agency!  This move to music city was aligned with our strategic growth plan which includes serving clients in the health IT space as well as leading health systems, health plans and partners of these organizations. There's nowhere better to do that than Nashville, which is experiencing rapid growth in health IT. In fact, we're already applying the expertise we've gained serving our clients to help population health,...

Add another agency to the growing array of high-powered PR firms in Nashville TN. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of this city as a music and entertainment mecca, it actually has a...

The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical marketing agency like Activate Health to assist them in everything from patient education materials to physician engagement. In the past several years, payers primarily focused on getting providers up-to-speed on the different avenues...