If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...

The top healthcare marketing agencies and advertising firms today look very different than they did just several years ago. Mergers and acquisitions, just like they have within the healthcare industry itself, have transformed the industry landscape. Yet there is something lacking in these big organizations…and if you’ve ever partnered with one of them, you have likely experienced it. Unless your organization is a sizable national health plan, health system or health technology firm, you’re...

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its health care PR firm Activate Health. The agency’s strategic public relations support positioned LTCG’s CEO as a thought leader in the long term care insurance and benefits space. LTCG is a business process outsourcing (BPO) firm, taking on the administration of long term care insurance...

Activate Health has partnered with a specialty pharmacy public relations client to to celebrate the incredible women of this industry. This two-part article celebrated the incredible achiements these individuals made to improving patient care and healthcare quality. Activate Health collaborated with our client, Avella Specialty Pharmacy, as well as many other leading pharmacies across this sector, to craft this industry article highlighting the achievements of several accomplished women....

We want to send out a special thanks to the Nashville business community and the local press for making us feel at home in the city’s healthcare community. Activate Health’s expansion into Tennessee was detailed in the following publications: Nashville Business Journal profiles Activate Health as an up-and-coming local marketing firm and features Creative Director Laura Reagen in its Women on the Move section. The Nashville Post follows suit with another great article about the addition of...

Add another agency to the growing array of high-powered PR firms in Nashville TN. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of this city as a music and entertainment mecca, it actually has a...

The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical marketing agency like Activate Health to assist them in everything from patient education materials to physician engagement. In the past several years, payers primarily focused on getting providers up-to-speed on the different avenues...

Like the clients we serve, most people on the front lines of a healthcare advertising agency have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about living with the best health possible. There are so many great stories embedded in these experiences. So why is it that healthcare marketing often relies so heavily on clinical and corporate jargon, while completely ignoring the positive, emotional connections that people associate with the...