Activate Health has authored a new bylined feature on behalf of several of its health system and health technology public relations clients, which has been included as a cover story in Group Practice Journal. The article profiles VR-based approaches to medical education, pain management and even physical therapy developed by Arizona-based Banner Health, Cedars-Sinai Medical Center and the Cleveland Clinic, among other renowned healthcare organizations. Group Practice Journal reaches...

Activate Health is pleased to be ranked number one on Design Rush’s list of top graphic design firms. Design Rush is a B2B marketplace that connects brands with agencies and features some of the top agencies around the world. The organization’s annual list included other competitive design agencies hand-picked for their excellence in branding and design skills. Reasons for top rankings by Design Rush included impactful brand messaging, strong relationships with clients and significant ROI....

As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. A playbook for marketing to health plans Understanding how these...

As an agency specializing in B2B healthcare marketing, we can be frequently be found on the front lines of projects related to branding, public relations and communications for healthcare acquisitions. In fact, we’ve been in this industry for decades and have never seen the amount of deal-making that is happening in healthcare right now. This is especially the case for big health insurers like Anthem and CIGNA and large regional health systems. PWC has noted that the number of deals in the...

Activate Health has just secured a place as #1 on a list of top Nashville healthcare marketing agencies. The list was developed by Clutch.co, a ranking website of marketing, advertising and digital marketing companies. Activate Health’s satellite offices in Portland, Oregon and Scottsdale, Arizona also made the list of top firms in those respective cities as well. Clutch is an independent Washington, DC research company that identifies leading software and professional services firms that...

Younger consumers and men have the highest expectations around response times on social media comments from all types of companies, including healthcare organizations. A recent study by Clutch.co, a leading research firm, showed that nearly 83% of respondents expect brands to respond to comments on social media within a day or less. Almost half of millennials believe that they should respond in an hour or less. The same study showed that more males (82%) than females (72%) expect brands to...

The use of virtual reality in healthcare has now joined blockchain as one of the hottest topics covered by health IT publications today. That’s why Activate Health has teamed up with some of the biggest, most renowned health systems and healthcare institutions in the nation to develop a thoughtful look at how this new tech is transforming the industry. Our new series on virtual reality in healthcare kicked off with a new article in Healthcare Business Today and will be followed by articles...

As health IT marketing committee members for Tennessee HIMSS, our team is responsible for many of the content marketing tactics that reach hundreds of leaders in the health IT field. Our recent participation in the Summit of the Southeast—a Nashville HIMSS conference—concluded with a recap of the event published on the organization’s website. If you weren’t able to attend this informative event, we hope you’ll enjoy a summary of the recap below. For the full recap, visit the TN HIMSS blog....

If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you probably understand your organization’s market and stakeholders very well, including your competitors, customers and suppliers. You probably also have some background on what makes marketing strategies in healthcare...