How value-based care flipped the script for healthcare marketing
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave people of color and low-income communities more vulnerable to poor health outcomes. So, what can be done to address the persistent problem of low-value healthcare? Is it possible to make systematic changes to improve care quality...
Healthcare Media Relations Agency News Round-Up: Mid-Year 2024
Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response make it challenging to stay informed. As a leading healthcare media relations agency, we understand these complexities. That's why we’ve compiled the top industry news and updates of late—to empower fellow healthcare marketing...
Healthcare PR Firm Activate Health Receives Women-Owned Business Certification
Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...
Meet Sarah McLeod, Activate Health CEO
Activate Health CEO Sarah McLeod was highlighted in Bold Journey, an online magazine dedicated to providing readers with valuable insights from various professionals. In her Q&A feature, she discussed her experience in the healthcare marketing and public relations industry and the experiences that have contributed to her success. Sarah, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building...
Tailoring Your Healthcare Content Marketing Strategy for Your Audience
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a strategic approach. To stand out, it’s essential for brands to develop a thoughtful healthcare content marketing strategy. At Activate Health, we're experts at crafting engaging, informative content that’s tailored to our clients’...
Sarah McLeod Of Activate Health: 5 Things You Should Do To Become a Thought Leader In Your Industry
Sarah McLeod, CEO of Activate Health, discussed her expertise in marketing and public relations with Abe Alon from Medium, a platform that delivers insightful perspectives, valuable knowledge, and life wisdom to over 100 million readers. Explore Sarah’s path from working with Fortune 500 companies to running her own marketing and PR agency focused exclusively on healthcare clients in Medium’s Q&A series on becoming a thought leader in your industry. Thank you so much for doing this with...