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Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success

by Sarah McLeod | Apr 15, 2025 | Activate Insights

The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who...
Marketing to Healthcare Executives on LinkedIn: B2B Best Practices for Social Media

Marketing to Healthcare Executives on LinkedIn: B2B Best Practices for Social Media

by Sarah McLeod | May 13, 2021 | Activate Insights

With an active network of over 630 million professional users, it’s no surprise that LinkedIn tops the charts as B2B marketers’ favorite social platform. In the last year alone, LinkedIn has reported an 60% increase in content creation across its network. What’s clear...
Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

by Sarah McLeod | Mar 27, 2018 | Activate Insights

Get a sneak peek at the incredible immersive experience offered by today’s latest stereoscopic 3D technology. This virtual reality (VR) video is just one example of the incredible technology companies can use to develop healthcare marketing videos that showcase...
Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

Healthcare PR agency client receives B2B, consumer PR mentions in Bloomberg, Wall Street Journal, LA Times, Chicago Tribune articles

by Sarah McLeod | Jan 18, 2018 | Activate Insights

LTCG, a leading insurance administrator, has received numerous consumer and B2B PR mentions in prominent insurance publications including The Wall Street Journal and Bloomberg this month, thanks to its healthcare PR agency Activate Health. The marketing firm’s...
How a strategic approach to specialty pharmacy public relations can elevate your brand

How a strategic approach to specialty pharmacy public relations can elevate your brand

by Sarah McLeod | Aug 21, 2017 | News

Behind every advancement in specialty pharmacy, there are real people driving change — innovators, advocates, and care providers whose work often goes unseen and unsung. That’s where specialty pharmacy public relations (PR) can play a pivotal role in elevating...
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