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Why you need a healthcare public relations agency

Why you need a healthcare public relations agency

by Breann Chast | Nov 8, 2024 | Activate Insights

Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
Online reviews and social media: Healthcare brand playbook

Online reviews and social media: Healthcare brand playbook

by Breann Chast | Oct 20, 2024 | Activate Insights

In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
How value-based care flipped the script for healthcare marketing

How value-based care flipped the script for healthcare marketing

by Breann Chast | Sep 15, 2024 | Activate Insights

The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
Healthcare media relations agency news round-up: Mid-year 2024

Healthcare media relations agency news round-up: Mid-year 2024

by Breann Chast | Jul 17, 2024 | Industry Updates

Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response...
PR agency healthcare experts recognized as the best in America

PR agency healthcare experts recognized as the best in America

by Breann Chast | Jul 11, 2024 | Healthcare Marketing Firm News

When selecting a PR agency, healthcare specialization is critical for organizations in this industry because of its complexity. Fortunately, Activate Health has decades of combined experience from our team’s marketing and PR roles at health plans, health technology...
Healthcare PR firm Activate Health receives women-owned business certification

Healthcare PR firm Activate Health receives women-owned business certification

by Breann Chast | Jun 16, 2024 | News

Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business...
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