by Laurel Boehmer Cano | Aug 2, 2025 | Industry Updates
Fifteen years ago, the Affordable Care Act (ACA) reshaped healthcare with three big goals: Expand access Control costs Improve quality It was a transformative moment that flipped the script for healthcare communications strategy planning. Messages shifted from...
by Laurel Boehmer Cano | Jul 15, 2025 | Activate Insights
Creating healthcare content is complex and time-consuming. Between selecting the right channels, navigating regulatory requirements, and coordinating with busy subject matter experts, content projects demand significant effort to produce. With so much work involved...
by Laurel Boehmer Cano | Jul 1, 2025 | Industry Updates
Healthcare PR agencies and other PR pros should already be familiar with the Cision brand. From media monitoring to vetting outlets for active pitching and outreach, Cision makes our lives easier and our work more targeted on a daily basis. This media giant also...
by Laurel Boehmer Cano | Jun 25, 2025 | Industry Updates
Any up-to-date healthcare professional must stay informed in such a rapidly progressing environment. And 2025 has already brought a range of new developments influencing the future of this industry in the US. At Activate Health, we aim to help keep you up to date with...
by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights
Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
