by Breann Sheckells | Apr 5, 2024 | News
In today’s digital age, online reputation management is a key element of a comprehensive social media strategy for healthcare brands. Reading reviews is an important part of the purchase decision-making process for 93% of people – a trend that’s expected to rise....
by Breann Sheckells | Mar 10, 2024 | News
The healthcare space is complex. To develop quality content for your healthcare brand, it’s often necessary to conduct interviews with subject matter experts, also called SMEs. Subject matter experts are highly educated professionals who have advanced knowledge and...
by Breann Sheckells | Feb 23, 2024 | News
Leading organizations across the healthcare industry—especially those who are selling in a B2B space—know that building a valuable brand experience makes a difference for your customers and prospects. Relying on promotional content isn’t enough to catch the eyes of...
by Breann Sheckells | Feb 21, 2024 | News
Social media is a powerful channel when incorporated into your public relations and marketing efforts. In our increasingly digital world, healthcare brands need to have a social media presence and use it purposefully. From brand awareness to thought leadership, social...
by Breann Sheckells | Feb 1, 2024 | News
Social media usage continues. At the start of 2024, more people than ever were on social media platforms. And when it comes to healthcare professionals, a whopping 8 million and counting can be found on LinkedIn. The value of a robust and strategic social media...
