by Breann Sheckells | Mar 10, 2025 | News
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe...
by Breann Sheckells | Feb 26, 2025 | News
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
by Breann Sheckells | Feb 5, 2025 | Uncategorized
Activate Health Chief Executive Officer, Sarah McLeod, was named one of the Top 50 Women CEOs of 2025 by Women We Admire, a member organization and news outlet providing information on today’s women leaders. She is listed among impressive women leaders in...
by Breann Sheckells | Nov 8, 2024 | News
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Sheckells | Oct 20, 2024 | News
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
