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Top Strategies for Effective B2B Marketing: Insights from Jess Johnson of Activate Health

Top Strategies for Effective B2B Marketing: Insights from Jess Johnson of Activate Health

by Breann Chast | Dec 17, 2025 | Activate Insights

Jess Johnson, Partner at Activate Health and tenured marketing strategy leader, sat down with Rachel Kline to share her expertise on what makes B2B marketing effective today. Drawing from years of experience helping healthcare and technology organizations clarify...
How the best healthcare brands of 2025 are winning on growth, innovation and market share

How the best healthcare brands of 2025 are winning on growth, innovation and market share

by Breann Chast | Nov 1, 2025 | Industry Updates

Keeping a pulse on healthcare brands year over year is essential to understand where the industry is headed and which companies are setting the pace. At Activate Health, we keep close tabs on the strategies and market moves that set the best healthcare brands apart,...
Activate Health Celebrates 15 Years of Strategic Healthcare Marketing and Public Relations

Activate Health Celebrates 15 Years of Strategic Healthcare Marketing and Public Relations

by Breann Chast | Sep 29, 2025 | News

Activate Health, a strategic healthcare marketing and PR firm, is marking a major milestone—15 years of delivering results-driven communications exclusively for healthcare companies. In an industry as complex and regulated as healthcare, Activate Health has a...
Hot Topics in Healthcare: Mid-Year 2025 Industry Update

Hot Topics in Healthcare: Mid-Year 2025 Industry Update

by Breann Chast | Sep 15, 2025 | Industry Updates

Since the start of 2025, we’ve seen changes in policy, payer strategies, and innovation that will impact our industry in the months ahead. So, Activate Health is here again to help you stay ahead of the curve. Below is a look at the latest.   REGULATORY AND...
Healthcare is going vertical—Tips for strategic marketing of healthcare organizations: Part 2

Healthcare is going vertical—Tips for strategic marketing of healthcare organizations: Part 2

by Breann Chast | Sep 2, 2025 | Industry Updates

A quick recap: What’s vertical integration, and why is it accelerating? In part one of our series, we explored the rise of vertical integration in healthcare—or the consolidation of payers, providers, and often pharmacy and digital health services under a single...
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