How to craft a compelling B2B healthcare case study
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe you're tasked with communicating how a payer’s new insurance benefit design drives care quality and savings. A B2B healthcare case study weaves together your success stories, capabilities and client testimonials in a dynamic narrative...
From complexity to clarity: Tips for healthcare writing
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in healthcare writing that can leave even the savviest reader scratching their head. Even though many healthcare topics are indeed complicated, how we write about them doesn’t have to be. Plain language is a writing style that...
The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions
As an agency specializing in B2B healthcare marketing, we are frequently on the front lines of projects related to branding, public relations, and communications for healthcare acquisitions. To help you prepare for everything from media statements to internal campaigns, we’ve compiled a summary of our experience. For over a decade, deal-making has been reshaping the industry as big players get even bigger through merger and acquisition (M&A) activity driven by vertical integration and...
Building Credibility and Thought Leadership: Best Healthcare PR Strategies and Practices
Gallup’s January 2025 poll found that although Americans hold a historically low view of most U.S. professionals, healthcare workers still rank highly. Three in four Americans (76%) trust nurses to do what’s right, making nursing the most trusted profession according to the annual report. That same survey also favorably ranked the honesty and ethical standards of other medical professionals, including pharmacists (61%) and medical doctors (53%). However, that trust does not extend to...
12 Healthcare headlines to watch in 2025
What’s going on in the industry so far this year? Activate Health is here to fill you in. We’ve compiled a recap of trends, updates and outlooks impacting key stakeholders like health plans and B2B health tech providers. In such a dynamic space, this list is by no means exhaustive. Those familiar with the pace of change in healthcare know that certain projections or speculations won’t necessarily shape the remainder of the year. But we have a deep passion to help our clients prepare for...
Why you need a healthcare public relations agency
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In other words, PR is about creating influence and engagement with key stakeholders to frame the public perception of your brand. While this sounds similar to the function of marketing, there are some key differences. As a premier...