Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is foundational to helping our B2B clients target their buyers and influencers, especially C-suite leaders. These executives may be medical directors, technology VPs and even CEOs at health plans, health systems and health technology firms....

DesignRush, a B2B marketplace helping brands find the right graphic design company, just announced its list of top agencies nationwide. Once again, Activate Health has been placed on the list, as the #3 healthcare branding agency and design firm. The company also shared examples of the best design projects in 2020 and explained some of the key trends impacting advertising, branding and design this year, which are certainly influencing our work as healthcare marketers. According to the...

The COVID-19 pandemic and the economic downturn that accompanied it has drained the profitability out of businesses across a wide range of sectors. So it only makes sense that healthcare marketing agencies serving these companies would also feel this pain. Yet whenever we’re asked about the impact of on our business, many people are surprised by the response that we’re busier than ever. In fact, advertising agencies are being tasked with so many mission-critical communications in the face...

Given how rapidly our understanding of COVID-19 is changing, we’ve made an update to our original conversation about the impact of this virus, its transmission and treatment protocols. Stay tuned and check back often for the latest! As a healthcare marketing firm working with companies promoting pharmaceutical therapies, our staff often reviews clinical studies to better understand the meaning of this research in terms of patient health outcomes and risks. At no time has this been more...

While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of COVID-19 across the US. We’re hearing a lot of water cooler talk about all types of issues on the work front, including questions like “How will this affect my workload, my current job and even my future career?” Or, “Will my employer...

Activate Health was recently recognized by The Manifest, among other highly-ranked agencies in several categories. A sister website to Clutch, The Manifest was launched in February 2018 as an additional tool for agencies to build their online reputation, feature verified reviews and attract leads. As a trusted business news and how-to website, The Manifest aims to “gather and verify hard data, expert insights and actionable advice” to help companies build and grow their brand. The...