by Laurel Boehmer Cano | Jul 15, 2025 | Activate Insights
Creating healthcare content is complex and time-consuming. Between selecting the right channels, navigating regulatory requirements, and coordinating with busy subject matter experts, content projects demand significant effort to produce. With so much work involved...
by Breann Chast | Feb 26, 2025 | Activate Insights
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
by Breann Chast | Sep 15, 2024 | Activate Insights
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
by Breann Chast | Jun 1, 2024 | Activate Insights
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
by Breann Chast | May 7, 2024 | Activate Insights
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel...
