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Mastering the Art of SME Interviews According to Healthcare Communications Agency Pros

Mastering the Art of SME Interviews According to Healthcare Communications Agency Pros

by Breann Chast | Mar 10, 2024 | Activate Insights

The healthcare space is complex. To develop quality content for your healthcare brand, it’s often necessary to conduct interviews with subject matter experts, also called SMEs. Subject matter experts are highly educated professionals who have advanced knowledge and...
Activate Health, specializing in healthcare digital marketing services, recognized by DesignRush

Activate Health, specializing in healthcare digital marketing services, recognized by DesignRush

by Jessica Johnson | Jan 15, 2022 | Activate Insights

DesignRush, a B2B marketplace focused on connecting brands with specialized agencies, recently named Activate Health in their quarterly list of top digital marketing companies helping businesses better understand the market and reach target audiences via digital...
Marketing to C-suite executives through the power of healthcare thought leadership

Marketing to C-suite executives through the power of healthcare thought leadership

by Laura Reagen | Sep 2, 2020 | Activate Insights

Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is...
Planning makes perfect: A real-world approach to healthcare website development

Planning makes perfect: A real-world approach to healthcare website development

by Laura Reagen | Jan 3, 2020 | Activate Insights

Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive...
Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

by Laura Reagen | Aug 2, 2019 | Activate Insights

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens...
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