by Laurel Boehmer Cano | Jul 15, 2025 | Activate Insights
Creating healthcare content is complex and time-consuming. Between selecting the right channels, navigating regulatory requirements, and coordinating with busy subject matter experts, content projects demand significant effort to produce. With so much work involved...
by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights
Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
by Jessica Johnson | Mar 20, 2025 | Activate Insights
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Laurel Boehmer Cano | Feb 22, 2025 | Activate Insights
As an agency specializing in B2B healthcare marketing, we are frequently on the front lines of projects related to branding, public relations, and communications for healthcare acquisitions. To help you prepare for everything from media statements to internal...
by Jessica Johnson | Feb 5, 2025 | Activate Insights
Gallup’s January 2025 poll found that although Americans hold a historically low view of most U.S. professionals, healthcare workers still rank highly. Three in four Americans (76%) trust nurses to do what’s right, making nursing the most trusted profession according...
