by Jessica Johnson | Mar 20, 2025 | Activate Insights
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Breann Chast | Mar 10, 2024 | Activate Insights
The healthcare space is complex. To develop quality content for your healthcare brand, it’s often necessary to conduct interviews with subject matter experts, also called SMEs. Subject matter experts are highly educated professionals who have advanced knowledge and...
by Jessica Johnson | Jan 15, 2022 | Activate Insights
DesignRush, a B2B marketplace focused on connecting brands with specialized agencies, recently named Activate Health in their quarterly list of top digital marketing companies helping businesses better understand the market and reach target audiences via digital...
by Jessica Johnson | Nov 15, 2021 | Activate Insights
A June 2021 poll found that at least seven in 10 American consumers trusted physicians, nurses or pharmacists to do what’s right, with nurses receiving the highest trust score at 79%. That same survey, however, found that roughly two in 10 people, or just 22%, trusted...
by Laura Reagen | Sep 2, 2020 | Activate Insights
Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is...
