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Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

Are RFPs outdated or a tried-and-true approach for benchmarking healthcare advertising agencies?

by Laura Reagen | Aug 2, 2019 | Activate Insights

You’re in the middle of important work on behalf of your existing clients and you receive a 50-page RFP asking you to respond in two weeks. The document asks for detailed responses to 100+ questions, plus pricing, forms, case studies and other materials. This happens...
When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management

When good healthcare companies look bad: Proactive strategies for boosting your company’s digital presence through online reputation management

by Laura Reagen | Apr 17, 2019 | Activate Insights

We’ve all googled friends, neighbors or potential partners to learn more about these people. Our results can greatly influence how we view those around us, even though we realize that the digital arena may not fully reflect a person’s values, behaviors and personality...
Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B

Marketing strategies in healthcare organizations across the continuum: Learn who’s selling who in the world of B2B

by Laura Reagen | Aug 21, 2018 | Activate Insights

If you’re already working in B2B healthcare, you know how fast the industry is evolving and how hard it is to keep up. The amount of regulation, consolidation and growth happening in this space is staggering. Fortunately, if you have a few years under your belt, you...
All about ACOs: What healthcare-focused marketing agencies—and their clients—should know about accountable care

All about ACOs: What healthcare-focused marketing agencies—and their clients—should know about accountable care

by Laura Reagen | Jul 6, 2018 | Activate Insights

The healthcare landscape continues to evolve, and the trend toward value-based care isn’t going away anytime soon. While the move away from fee-for-service started years ago, we’ve come a long way from the days when simply getting these models up and running was our...
Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

Activate Health’s innovative approach to healthcare marketing videos: bringing a 40-foot mobile clinic into a 20″ x 20″ booth

by Sarah McLeod | Mar 27, 2018 | Activate Insights

Get a sneak peek at the incredible immersive experience offered by today’s latest stereoscopic 3D technology. This virtual reality (VR) video is just one example of the incredible technology companies can use to develop healthcare marketing videos that showcase...
How a Phoenix-based healthcare advertising agency helped its specialty pharmacy client successfully launch a new compounded product suite

How a Phoenix-based healthcare advertising agency helped its specialty pharmacy client successfully launch a new compounded product suite

by Laura Reagen | Mar 7, 2018 | Activate Insights

It was 2013, and a national specialty pharmacy headquartered in Arizona was looking for a Phoenix healthcare advertising agency that could understand the complexity of its marketing opportunities and challenges. That’s where Activate Health came in. Its leaders have...
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