by Laura Reagen | Feb 16, 2021 | Activate Insights
In the early days of Activate Health, our leaders were primarily seen as experts in health insurance and health system marketing. We collaborated with many large, national healthcare organizations looking to engage providers, market to consumers and expand the reach...
by Laura Reagen | Sep 2, 2020 | Activate Insights
Healthcare thought leadership is a term that gets thrown around a lot in the marketing world. But what it really means, and the kinds of results it can realistically generate, can vary based on who you talk to. In our world, healthcare thought leadership is...
by Laura Reagen | Jul 10, 2020 | Activate Insights
The COVID-19 pandemic and the economic downturn that accompanied it has drained the profitability out of businesses across a wide range of sectors. So it only makes sense that healthcare marketing agencies serving these companies would also feel this pain. Yet...
by Laura Reagen | Mar 12, 2020 | Activate Insights
While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of...
by Laura Reagen | Mar 6, 2020 | Activate Insights
What is a company without its customers? Behind every organization’s marketing initiatives is a goal to draw in and maintain buyers and influencers, and health care companies are no different, regardless of whether they are marketing B2B or B2C. Customers simply don’t...
by Laura Reagen | Jan 3, 2020 | Activate Insights
Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive...
