by Sarah McLeod | Apr 15, 2025 | Activate Insights
The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who...
by Jessica Johnson | Mar 20, 2025 | Activate Insights
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Breann Chast | Mar 19, 2025 | Activate Insights
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective?...
by Breann Chast | Feb 26, 2025 | Activate Insights
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
by Breann Chast | Nov 8, 2024 | Activate Insights
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Chast | Oct 20, 2024 | Activate Insights
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
