The B2B Healthcare Month in Review: June 2022
June has ended and brought with it the close of quarter two. The Activate Health team pulled together the top healthcare industry stories from the month to help the busy marketing and communications professional stay up to date on the latest trends and news. Read on for COVID-19 updates, details on mergers and acquisitions including Oracle and Cerner’s next steps, regulatory news including patient privacy guidance from HHS post-Roe v. Wade, and research news. COVID-19 NEWS Moderna, Pfizer...
Activate Health named among best digital marketing agencies in DesignRush’s list of top firms
DesignRush is a B2B marketplace focused on helping brands connect with specialized agencies to increase brand awareness and attract potential customers through the development of strong advertising copy and design. As one of the best digital marketing agencies specializing in healthcare, Activate Health was named in their quarterly list of top firms. Activate Health is a boutique healthcare marketing and ad agency with decades of combined experience in strategic marketing and public...
The B2B Healthcare Month in Review: May 2022
The month of May has come and gone bringing with it a host of healthcare headlines. The Activate Health team has pulled together the most relevant industry stories to help healthcare marketing and communications professionals stay up to date on the latest trends and news. Read on for COVID-19 updates, details on mergers and acquisitions including Pfizer’s latest drug portfolio addition and other regulatory and research news. COVID-19 NEWS COVID-19 public health emergency will go...
The B2B Healthcare Month in Review: April 2022
Back again with another month of headlines and quick summaries for individuals supporting healthcare communications and marketing. Read on for a wrap-up of some of the top stories from this month, including EUA for a novel breathalyzer to detect COVID-19, more consolidation via acquisition activity, and survey data from hospitals and health systems about implementing systems to comply with price transparency rules. COVID-19 NEWS Judge rules against mask mandate for public transit A...
The B2B Healthcare Month in Review: March 2022
As March closes out the first quarter of 2022, our team pulled together another thoughtful collection of top news stories for the busy healthcare marketing and PR professional. New updates pertaining to the pandemic materialized, including a treatment program and new age-specific booster guidance, while no additional federal funding was included in the $1.5 trillion omnibus spending package. Drug costs continue to rise, and tech giants Google and Microsoft completed major acquisitions in...
The B2B Healthcare Month in Review: February 2022
February has come and gone, and we’ve wrapped up another write-up of top healthcare stories for the busy healthcare marketing and PR professional. Public health officials relaxed mask mandates as COVID-19 cases across the US dropped this month. Industry reports show health spending grew in 2021 and moderate drug price increases are expected in 2022. In merger and acquisition news, the Department of Justice moved to block UnitedHealth Group from acquiring Change Healthcare, and a monthly...