A PREMIER NASHVILLE HEALTHCARE ADVERTISING AGENCY: ACTIVATE HEALTH OPENS OFFICE IN MUSIC CITY

A PREMIER NASHVILLE HEALTHCARE ADVERTISING AGENCY: ACTIVATE HEALTH OPENS OFFICE IN MUSIC CITY

Our agency is once again the headlines: Activate Health is welcomed to Music City!  We want to send out a special thanks to the organizations, marketing professionals and local media outlets who have made us feel at home in the Nashville healthcare advertising agency community. Our expansion into the ad agency market in Tennessee was detailed in the Nashville-based publications detailed below. The Nashville Business Journal profiled Activate Health as an up-and-coming Nashville healthcare...

EXPANDING OUR MARKETING REACH INTO NASHVILLE

EXPANDING OUR MARKETING REACH INTO NASHVILLE

Add another agency to the list of high-powered Nashville healthcare marketing firms. The team at Activate Health is happy to announce that we are opening a new Nashville location to better support our growing roster of clients in the South and Northeast. The new office will house staff providing full-service capabilities, from public relations and account management to creative development. Although many people think of Nashville as a music and entertainment mecca, the city actually has a...

FROM PAYERS, PHYSICIANS AND HOSPITALS TO SPECIALTY PHARMACIES: WHAT WE’VE LEARNED IN SUPPORTING MARKETING FOR ORGANIZATIONS ON ALL SIDES OF THE ACCOUNTABLE CARE EQUATION

FROM PAYERS, PHYSICIANS AND HOSPITALS TO SPECIALTY PHARMACIES: WHAT WE’VE LEARNED IN SUPPORTING MARKETING FOR ORGANIZATIONS ON ALL SIDES OF THE ACCOUNTABLE CARE EQUATION

The complexity of marketing accountable care models is perhaps a good problem to have--in the early days, just getting these models standing and financially viable was the ultimate challenge. In fact, most payers were primarily focused on getting providers up-to-speed on the different avenues for reimbursement and incentives offered by these models—from downside risk to shared savings. While accountable care involves much more than just aligning provider incentives, the shift from value to...

TRANSLATING THE LANGUAGE OF HEALTHCARE INTO MESSAGES THAT MATTER TO YOUR AUDIENCE

TRANSLATING THE LANGUAGE OF HEALTHCARE INTO MESSAGES THAT MATTER TO YOUR AUDIENCE

Like the clients we serve, most people on the front lines of a healthcare advertising agency have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about living with the best health possible. There are so many great stories embedded in these experiences. So why is it that healthcare marketing often relies so heavily on clinical and corporate jargon, while completely ignoring the positive, emotional connections that people associate with the...