Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your marketing efforts across various media channels. If you missed part one, catch up here. The 5 ‘P’s of media planning for healthcare Before we dive into integration strategies, let's briefly recap the 5 Ps. Product: The good or service...

Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can maximize your marketing budget-especially in today’s data-driven business environment. When diving into healthcare media planning for your brand, consider using the 5 Ps of marketing (product, price, place, promotion, people)...

In today’s digital age, online reputation management is a key element of a comprehensive social media strategy for healthcare brands. Reading reviews is an important part of the purchase decision-making process for 93% of people – a trend that’s expected to rise. What’s more, 50% of people trust online reviews as much as a personal recommendation. Whether your focus is B2B or B2C, keeping your finger on the pulse of your brand’s reputation online is critical to support the success of your...

The healthcare space is complex. To develop quality content for your healthcare brand, it’s often necessary to conduct interviews with subject matter experts, also called SMEs. Subject matter experts are highly educated professionals who have advanced knowledge and experience in a specific area. From healthcare business executives to clinical leaders like physicians, they are uniquely qualified to offer insight and guidance that can drive marketing and communication efforts. Interviewing...

Leading organizations across the healthcare industry—especially those who are selling in a B2B space—know that building a valuable brand experience makes a difference for your customers and prospects. Relying on promotional content isn’t enough to catch the eyes of your buyers. Instead, put yourself in their shoes and tune in to what’s impacting their world. Implementing payer marketing campaigns that resonate requires a deep dive into the forces changing the landscape for business owners,...

Social media is a powerful channel when incorporated into your public relations and marketing efforts. In our increasingly digital world, healthcare brands need to have a social media presence and use it purposefully. From brand awareness to thought leadership, social media can be used to elevate an organization above its competitors.   The B2B healthcare space is no exception, but the complexities of our industry, including regulatory considerations and a diverse range of audiences...