12 healthcare headlines to watch in 2025
What’s going on in the industry so far this year? Activate Health is here to fill you in. We’ve compiled a recap of trends, updates and outlooks impacting key stakeholders like health plans and B2B health tech providers. In such a dynamic space, this list is by no means exhaustive. Those familiar with the pace of change in healthcare know that certain projections or speculations won’t necessarily shape the remainder of the year. But we have a deep passion to help our clients prepare for...
Why you need a healthcare public relations agency
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In other words, PR is about creating influence and engagement with key stakeholders to frame the public perception of your brand. While this sounds similar to the function of marketing, there are some key differences. As a premier...
Online Reviews and Social Media: Healthcare Brand Playbook
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make decisions. From researching the best health plan on the ACA marketplace to reading practice reviews when looking for a new doctor, it’s never been easier for consumers to exchange opinions and experiences with broad online...
How value-based care flipped the script for healthcare marketing
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave people of color and low-income communities more vulnerable to poor health outcomes. So, what can be done to address the persistent problem of low-value healthcare? Is it possible to make systematic changes to improve care quality...
Healthcare Media Relations Agency News Round-Up: Mid-Year 2024
Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response make it challenging to stay informed. As a leading healthcare media relations agency, we understand these complexities. That's why we’ve compiled the top industry news and updates of late—to empower fellow healthcare marketing...
Healthcare PR Firm Activate Health Receives Women-Owned Business Certification
Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...