In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make decisions. From researching the best health plan on the ACA marketplace to reading practice reviews when looking for a new doctor, it’s never been easier for consumers to exchange opinions and experiences with broad online...

The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave people of color and low-income communities more vulnerable to poor health outcomes. So, what can be done to address the persistent problem of low-value healthcare? Is it possible to make systematic changes to improve care quality...

Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response make it challenging to stay informed. As a leading healthcare media relations agency, we understand these complexities. That's why we’ve compiled the top industry news and updates of late—to empower fellow healthcare marketing...

Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business by Clutch, a leading global marketplace of B2B service providers. A healthcare PR firm specializing in B2B communications and marketing We work with industry-leading health plans, health systems, mobile health providers,...

More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a strategic approach. To stand out, it’s essential for brands to develop a thoughtful healthcare content marketing strategy. At Activate Health, we're experts at crafting engaging, informative content that’s tailored to our clients’...

There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel marketing involves the targeted use of marketing and communication channels to deliver your message to the right person at the right time. Our team has pulled together expert insight to help you understand the media landscape so...