There’s been plenty of cross-industry discussion about what to do (and what not to do) with generative AI tools, such as ChatGPT. This technology can be incredible for generating content, delivering quick answers to questions that a search engine may not return as efficiently, and providing “smarter” responses to more abstract or complex inquiries. Based on our own experience, we’ve compiled a list of dos and don’ts to help marketing and PR pros understand different use cases, and how...

UpCity is a resource that connects over 1.5 million businesses to providers they can trust. These providers include accounting firms, HR consultants and advertising firms – among which strategic healthcare marketing agency Activate Health has been named a 2022 winner. Activate Health was named a “Best of Tennessee” winner for our team’s tremendous work at the local level in UpCity’s second annual “Best Of” Awards. UpCity selects the top B2B service providers—such as marketing firms and web...

DesignRush is a B2B marketplace focused on helping brands connect with specialized agencies to increase brand awareness and attract potential customers through the development of strong advertising copy and design. As one of the best digital marketing agencies specializing in healthcare, Activate Health was named in their quarterly list of top firms. Activate Health is a boutique healthcare marketing and ad agency with decades of combined experience in strategic marketing and public...

Activate Health, a boutique Phoenix healthcare marketing firm, recently was named one of the best branding agencies according to independent small business review site Digital.com. Activate Health was one of 15 branding agencies selected from a review of 105 Phoenix-based creative firms. The top branding agencies were selected based on 10 criteria, including relevant industry and market experience, flexibility and creativity, a clearly articulated branding strategy, measurable ROI metrics,...

Our team is back with yet another monthly recap to help busy healthcare marketers stay on top of the latest trends and news. The COVID-19 virus is back in the headlines as infection rates skyrocket in those states and regions where vaccination rates are low. On the regulatory front, the Biden administration continues to invest federal funding in the healthcare sector to combat the pandemic and address issues like physician burnout. Additionally, both HeartFlow and One Medical were involved...

A website serves as a company’s digital calling card to the world. It not only tells customers that you’re here, you’re live and ready to do business, it also introduces visitors to your brand’s mission, values and unique products or services. Depending on its design and structure, websites are also extremely flexible, allowing you to regularly post fresh content as well as demonstrate brand continuity with static text and graphics. Multi-page website designs and expandable menus allow...