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How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

How AI is reshaping healthcare PR strategy (and why earned media is more important than ever)

by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights

Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions

The ultimate B2B M&A checklist: Rolling out successful rebranding, public relations and strategic communications for healthcare acquisitions

by Laurel Boehmer Cano | Feb 22, 2025 | Activate Insights

As an agency specializing in B2B healthcare marketing, we are frequently on the front lines of projects related to branding, public relations, and communications for healthcare acquisitions. To help you prepare for everything from media statements to internal...
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