Activate Health CEO Sarah McLeod Named to AZ Big Media’s 2026 Who’s Who in Arizona Healthcare
Activate Health is proud to share that CEO, Sarah McLeod, has been named to AZ Big Media’s Who’s Who in Arizona Healthcare for 2026—a recognition honoring leaders who are shaping the future of healthcare. An award-winning professional recognized by the American Marketing Association and IABC Phoenix, she is known for elevating complex healthcare stories in ways that drive understanding and action. With over 20 years of experience in strategic communications and marketing for healthcare...
How the best healthcare brands of 2025 are winning on growth, innovation and market share
Keeping a pulse on healthcare brands year over year is essential to understand where the industry is headed and which companies are setting the pace. At Activate Health, we keep close tabs on the strategies and market moves that set the best healthcare brands apart, especially as forces like value-based care, vertical integration, and emerging technologies like AI continue to reshape the landscape. We know healthcare marketing and communications professionals don’t always have time to sift...
Activate Health Celebrates 15 Years of Strategic Healthcare Marketing and Public Relations
Activate Health, a strategic healthcare marketing and PR firm, is marking a major milestone—15 years of delivering results-driven communications exclusively for healthcare companies. In an industry as complex and regulated as healthcare, Activate Health has a reputation for being more than just a marketing agency—we are a partner that truly understands the challenges and opportunities unique to the sector. From the beginning, the agency has specialized in both B2B and B2C campaigns,...
Hot Topics in Healthcare: Mid-Year 2025 Industry Update
Since the start of 2025, we’ve seen changes in policy, payer strategies, and innovation that will impact our industry in the months ahead. So, Activate Health is here again to help you stay ahead of the curve. Below is a look at the latest. REGULATORY AND POLICY Medicare Drug-Price Negotiation Advances Federal judges in Texas and Connecticut rejected challenges to the Medicare Drug Price Negotiation Program, delivering a blow to the pharmaceutical industry. Both courts ruled that...
Healthcare is going vertical—Tips for strategic marketing of healthcare organizations: Part 2
A quick recap: What’s vertical integration, and why is it accelerating? In part one of our series, we explored the rise of vertical integration in healthcare—or the consolidation of payers, providers, and often pharmacy and digital health services under a single organizational structure. An evolution of value-based care (VBC), vertically integrated models move beyond incentive alignment toward full operational and financial integration. By taking on more risk and eliminating fragmentation...
Healthcare is going vertical—Here’s what that means for marketing agencies specializing in healthcare: Part 1
Payer, provider, and pharmacy. Traditionally, these healthcare segments have operated in silos with their own processes and priorities. But since the widespread adoption of value-based care following the passage of the Affordable Care Act, the industry has been moving toward more integrated systems that blend these once-separate entities under a single organizational umbrella. Across the commercial healthcare landscape, vertical consolidation is gaining real traction as national players...