Activate Health Celebrates 15 Years by Giving Back: Volunteer Spotlight on Laurel Boehmer Cano
At Activate Health, we understand that healthcare isn't just about services and systems—it's about people. That's why we're celebrating our agency’s 15th anniversary by giving back to the communities that inspire our work every day. Through our sponsored volunteer program, our team members contribute their time and talents to organizations of their choice and are making a real difference. We’ll be highlighting their efforts across a number of charitable causes as part of a new blog series....
Bigger not always better: Why the top healthcare marketing agencies may not be true partners in your success
The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who really benefits from these mega mergers? Not clients. Unless your organization is a sizable national health plan, health system or health technology firm, when it comes to agencies, bigger rarely means better. Especially if you...
Best practices in B2B healthcare: Marketing to health plans
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers) is perhaps the most difficult. That’s because these companies integrate two very complex concepts—finance and healthcare delivery—into their business operations. A playbook for marketing to health plans Understanding how these...
How awards can impact your health care PR strategy
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective? While many approaches to health care PR can garner attention and build trust for your brand, industry awards are a powerful tool to help you get more out of your efforts. Recognition from credible sources—like health care...
How to craft a compelling B2B healthcare case study
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe you're tasked with communicating how a payer’s new insurance benefit design drives care quality and savings. A B2B healthcare case study weaves together your success stories, capabilities and client testimonials in a dynamic narrative...
From complexity to clarity: Tips for healthcare writing
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in healthcare writing that can leave even the savviest reader scratching their head. Even though many healthcare topics are indeed complicated, how we write about them doesn’t have to be. Plain language is a writing style that...