by Laurel Boehmer Cano | Jun 5, 2025 | Activate Insights
Artificial intelligence (AI) is transforming how people search for information and engage with content, and that’s no exception in the healthcare space. With AI-powered tools like ChatGPT and Google’s Gemini curating answers from authoritative sources, earned...
by Sarah McLeod | May 18, 2025 | Activate Insights
Fifteen years after the Affordable Care Act (ACA) transformed the U.S. healthcare system, its ripple effects continue to shape how organizations communicate with patients, providers, payers, and beyond. In a new article published by MedCity News—the leading online...
by Breann Chast | May 1, 2025 | Activate Insights
At Activate Health, we understand that healthcare isn’t just about services and systems—it’s about people. That’s why we’re celebrating our agency’s 15th anniversary by giving back to the communities that inspire our work every day. Through our...
by Sarah McLeod | Apr 15, 2025 | Activate Insights
The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who...
by Jessica Johnson | Mar 20, 2025 | Activate Insights
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Breann Chast | Mar 19, 2025 | Activate Insights
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective?...
