by Breann Chast | May 1, 2025 | News
At Activate Health, we understand that healthcare isn’t just about services and systems—it’s about people. That’s why we’re celebrating our agency’s 15th anniversary by giving back to the communities that inspire our work every day. Through our...
by Sarah McLeod | Apr 15, 2025 | News
The healthcare marketing agency shift Today’s top healthcare marketing agencies look nothing like they did five years ago. Mergers and acquisitions continue to reshape the industry, and the big keep getting bigger. Agency consolidation has become the norm, but who...
by Jessica Johnson | Mar 20, 2025 | News
As a marketer, you know that the most vital part of any campaign is understanding who your target audience is and what they value. That’s no different in healthcare marketing. Of all these potential audiences, however, marketing to health plans (aka payors or payers)...
by Breann Chast | Mar 19, 2025 | News
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective?...
by Breann Chast | Mar 10, 2025 | News
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe...
by Breann Chast | Feb 26, 2025 | News
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
