by Breann Chast | Oct 20, 2024 | Activate Insights
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
by Breann Chast | Apr 5, 2024 | Activate Insights
In today’s digital age, online reputation management is a key element of a comprehensive social media strategy for healthcare brands. Reading reviews is an important part of the purchase decision-making process for 93% of people – a trend that’s expected to rise....
by Breann Chast | Feb 21, 2024 | Activate Insights
Social media is a powerful channel when incorporated into your public relations and marketing efforts. In our increasingly digital world, healthcare brands need to have a social media presence and use it purposefully. From brand awareness to thought leadership, social...
by Breann Chast | Feb 1, 2024 | Activate Insights
Social media usage continues. At the start of 2024, more people than ever were on social media platforms. And when it comes to healthcare professionals, a whopping 8 million and counting can be found on LinkedIn. The value of a robust and strategic social media...
by Sarah McLeod | May 13, 2021 | Activate Insights
With an active network of over 630 million professional users, it’s no surprise that LinkedIn tops the charts as B2B marketers’ favorite social platform. In the last year alone, LinkedIn has reported an 60% increase in content creation across its network. What’s clear...
