by Breann Chast | May 1, 2024 | Activate Insights
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your...
by Breann Chast | Apr 12, 2024 | Activate Insights
Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can...
by Breann Chast | Jan 22, 2024 | Activate Insights
Whether you’re a hospital or health system executive, leading a health technology organization, or managing another type of healthcare organization, the work you’re doing to better the lives of patients and consumers is likely always top of mind. And prioritizing care...
by Breann Chast | Jul 22, 2021 | Activate Insights
When healthcare organizations pursue acquisitions, rebranding plays a strategic role in unifying operations, engaging stakeholders, and protecting the organization’s reputation. For Univita Health, a senior services provider with offices in Arizona, Florida, and...
by Laura Reagen | Feb 7, 2020 | Industry Updates
Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis...
