by Breann Chast | Mar 19, 2025 | Activate Insights
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective?...
by Breann Chast | Feb 26, 2025 | Activate Insights
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
by Breann Chast | Nov 8, 2024 | Activate Insights
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Chast | May 1, 2024 | Activate Insights
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your...
by Breann Chast | Apr 12, 2024 | Activate Insights
Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can...
