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How the best healthcare brands of 2025 are winning on growth, innovation and market share

How the best healthcare brands of 2025 are winning on growth, innovation and market share

by Breann Chast | Nov 1, 2025 | Industry Updates

Keeping a pulse on healthcare brands year over year is essential to understand where the industry is headed and which companies are setting the pace. At Activate Health, we keep close tabs on the strategies and market moves that set the best healthcare brands apart,...
Hot Topics in Healthcare: Mid-Year 2025 Industry Update

Hot Topics in Healthcare: Mid-Year 2025 Industry Update

by Breann Chast | Sep 15, 2025 | Industry Updates

Since the start of 2025, we’ve seen changes in policy, payer strategies, and innovation that will impact our industry in the months ahead. So, Activate Health is here again to help you stay ahead of the curve. Below is a look at the latest.   REGULATORY AND...
Healthcare is going vertical—Tips for strategic marketing of healthcare organizations: Part 2

Healthcare is going vertical—Tips for strategic marketing of healthcare organizations: Part 2

by Breann Chast | Sep 2, 2025 | Industry Updates

A quick recap: What’s vertical integration, and why is it accelerating? In part one of our series, we explored the rise of vertical integration in healthcare—or the consolidation of payers, providers, and often pharmacy and digital health services under a single...
Healthcare is going vertical—Here’s what that means for marketing agencies specializing in healthcare: Part 1

Healthcare is going vertical—Here’s what that means for marketing agencies specializing in healthcare: Part 1

by Breann Chast | Sep 1, 2025 | Industry Updates

Payer, provider, and pharmacy. Traditionally, these healthcare segments have operated in silos with their own processes and priorities. But since the widespread adoption of value-based care following the passage of the Affordable Care Act, the industry has been moving...
Healthcare Communications Strategy, Then and Now: From the ACA to the One Big Beautiful Bill Act

Healthcare Communications Strategy, Then and Now: From the ACA to the One Big Beautiful Bill Act

by Laurel Boehmer Cano | Aug 2, 2025 | Industry Updates

Fifteen years ago, the Affordable Care Act (ACA) reshaped healthcare with three big goals: Expand access Control costs Improve quality It was a transformative moment that flipped the script for healthcare communications strategy planning. Messages shifted from...
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