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All about ACOs: What healthcare-focused marketing agencies—and their clients—should know about accountable care

All about ACOs: What healthcare-focused marketing agencies—and their clients—should know about accountable care

by Laura Reagen | Jul 6, 2018 | Activate Insights

The healthcare landscape continues to evolve, and the trend toward value-based care isn’t going away anytime soon. While the move away from fee-for-service started years ago, we’ve come a long way from the days when simply getting these models up and running was our...
Marketing an ACO: What we’ve learned as a medical marketing agency serving all kinds of stakeholders within these models

Marketing an ACO: What we’ve learned as a medical marketing agency serving all kinds of stakeholders within these models

by Sarah McLeod | Jun 20, 2016 | Activate Insights

The complexity of marketing accountable care models is perhaps a good problem to have—in the early days, just getting these models standing and financially viable was the ultimate challenge. Today, more and more of these organizations are turning to a medical...
TRANSLATING THE LANGUAGE OF HEALTHCARE INTO MESSAGES THAT MATTER TO YOUR AUDIENCE

TRANSLATING THE LANGUAGE OF HEALTHCARE INTO MESSAGES THAT MATTER TO YOUR AUDIENCE

by Sarah McLeod | Nov 4, 2015 | Activate Insights

Like the clients we serve, most people on the front lines of a healthcare advertising agency have a true passion for helping others. And many of us, as healthcare consumers ourselves, are passionate about achieving the best health possible. There are so many great...
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