by Laura Reagen | Mar 12, 2020 | Activate Insights
While our first concerns as a nation should, of course, be on the health and safety of all citizens, those of us who work in the business of healthcare marketing and communications can’t help but wonder about secondary factors as we witness the rapid spread of...
by Laura Reagen | Mar 6, 2020 | Activate Insights
What is a company without its customers? Behind every organization’s marketing initiatives is a goal to draw in and maintain buyers and influencers, and health care companies are no different, regardless of whether they are marketing B2B or B2C. Customers simply don’t...
by Laura Reagen | Mar 2, 2020 | News
Activate Health was recently recognized by The Manifest, among other highly-ranked agencies in several categories. A sister website to Clutch, The Manifest was launched in February 2018 as an additional tool for agencies to build their online reputation, feature...
by Laura Reagen | Feb 7, 2020 | Industry Updates
Walking into a brand new decade, there’s plenty of opportunity for savvy health care PR teams to lead the crisis communications charge when it comes to mitigating potential disasters. While most large (think Fortune 500) health care companies do have crisis...
by Laura Reagen | Jan 3, 2020 | Activate Insights
Website trends and best practices are constantly evolving. And many healthcare brands are stepping up in all of the right ways, including improved usability standards, self-service features and user-centric redesigns. But it’s easy to oversimplify the work-intensive...
by Laura Reagen | Dec 13, 2019 | Industry Updates
With more “major players” in healthcare than ever before thanks to massive consolidation within our industry, there are big numbers, strategies and stories behind these big brands. On an annual basis, Brand Finance assesses and ranks thousands of companies worldwide...
