All healthcare branding and corporate communications deliverables were also incorporated into a comprehensive project plan which included key owners, delivery dates and contingencies for success. Upon completion of this planning stage, our creative teams went to work building a new logo and developing a strategic brand messaging platform. We also went on to execute a variety of healthcare branding deliverables contained within the plan via a highly compressed timeline. These ranged from fleet wraps and office signage to marketing videos, sales kits, collateral and business cards.
Successful healthcare branding, especially post-acquisition, is about more than just logo design or marketing message development. It also requires a combination of industry expertise and business acumen. Thanks to our extensive experience supporting M&A activity, Activate Health’s team members were able to manage rapid turnaround times while maintaining the highest standards for all creative deliverables throughout the entire project, which was rolled out in phases after multiple acquisitions.