AVELLA SPECIALTY PHARMACY
Activate Health was tasked with managing this entire healthcare marketing project surrounding the development of Dispensing Excellence, including research, content development, creative direction and infographic design. As a result, Avella’s own marketing team could focus on more immediate priorities, knowing that the physician marketing responsibilities of its team were in good hands. And in fact, Activate Health’s writers have such a strong clinical understanding of even the most complex topics, that it has been simple and seamless for the team to secure executive and legal approval for all stories within this quarterly publication.
Marketing to physicians requires a combination of sound clinical knowledge, creative savvy and an ability to influence and inform very intelligent medical professionals in the most thought-provoking way.
What’s on the minds of today’s oncologists? Just ask the researchers and healthcare marketing writers at Activate Health. Our team stays on top of the latest trends so we can position our client Avella Specialty Pharmacy’s executives as thought leaders in their space.
Dispensing Excellence is just one piece of Avella’s overall content marketing strategy, which also includes clinical white papers, email marketing and blog posts.