Best Practices for Social Media in Healthcare

Best Practices for Social Media in Healthcare

Social media is a powerful channel when incorporated into your public relations and marketing efforts. In our increasingly digital world, healthcare brands need to have a social media presence and use it purposefully. From brand awareness to thought leadership, social...
AI Tools: Dos and Don’ts for Healthcare Agencies

AI Tools: Dos and Don’ts for Healthcare Agencies

There’s been plenty of cross-industry discussion about what to do (and what not to do) with generative AI tools, such as ChatGPT. This technology can be incredible for generating content, delivering quick answers to questions that a search engine may not return as...
The B2B Healthcare Month in Review: April 2023

The B2B Healthcare Month in Review: April 2023

The Activate Health team is back with another roundup of the most impactful healthcare news headlines to save you time. Regulatory news from quarter two includes the end of the COVID-19 national emergency and the start of Medicaid redeterminations. And as 2023...
The B2B Healthcare Month in Review: March 2023

The B2B Healthcare Month in Review: March 2023

As March rounds out the first quarter of 2023, the Activate Health team has pulled together a collection of top healthcare stories for busy healthcare marketing and PR professionals. Multiple regulatory updates hit the wire this month, from CMS negotiating drug prices...