by Breann Sheckells | Jun 1, 2024 | News
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
by Breann Sheckells | May 7, 2024 | News
There are many factors to weigh when crafting a healthcare media strategy for your brand. A multichannel approach can be especially effective to get your audience’s attention compared to a siloed approach or relying on a single venue, like social media. Multichannel...
by Breann Sheckells | May 1, 2024 | News
Welcome back to our two-part series on media planning for healthcare. Our second installment dives into how the 5 Ps (product, price, place, promotion, people) can inform your strategic efforts. We’ll be outlining how you can use this framework to enhance your...
by Breann Sheckells | Apr 12, 2024 | News
Healthcare media planning can be daunting. The complexity of the industry combined with an increased focus on metrics puts pressure on marketers to consistently deliver strong results. It’s important to take a strategic approach to healthcare media planning so you can...
by Breann Sheckells | Apr 5, 2024 | News
In today’s digital age, online reputation management is a key element of a comprehensive social media strategy for healthcare brands. Reading reviews is an important part of the purchase decision-making process for 93% of people – a trend that’s expected to rise....
by Breann Sheckells | Mar 10, 2024 | News
The healthcare space is complex. To develop quality content for your healthcare brand, it’s often necessary to conduct interviews with subject matter experts, also called SMEs. Subject matter experts are highly educated professionals who have advanced knowledge and...
