by Breann Sheckells | Nov 8, 2024 | News
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Sheckells | Oct 20, 2024 | News
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
by Breann Sheckells | Sep 15, 2024 | News
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
by Breann Sheckells | Jul 17, 2024 | News
Success in the healthcare industry requires staying on top of the latest trends, particularly in the dynamic B2B sector. However, this is no small task. The rapid pace of technological advancements and the crop of regulations that are constantly emerging in response...
by Breann Sheckells | Jun 16, 2024 | News
Activate Health is a boutique healthcare PR firm providing media relations, content marketing, social media, and advertising support to organizations in the health and health technology industries. Recently, we received official certification as a women-owned business...
by Breann Sheckells | Jun 1, 2024 | News
More people are spending more time online than ever before. According to Pew Research, 85% of Americans use the internet daily, and nearly one-third say they are “almost constantly” online. Reaching your healthcare audience in a crowded digital space requires a...
