by Breann Chast | Mar 19, 2025 | News
As a communications professional, you understand the important role public relations (PR) plays in building your health care brand’s visibility and reputation with your audience. But what strategies should you use to ensure your health care PR strategy is effective?...
by Breann Chast | Mar 10, 2025 | News
Case studies are powerful for showcasing the real-world impact of your product or service, no matter where you work in the B2B healthcare space. Perhaps you’re marketing a health tech solution and need to highlight how it improves clinician workflows. Or maybe...
by Breann Chast | Feb 26, 2025 | News
Healthcare is a complex, multifaceted industry, which makes communicating clearly and effectively to different audiences challenging. As a communications professional, you’ve likely encountered the fog of acronyms, technical jargon and convoluted explanations in...
by Breann Chast | Nov 8, 2024 | News
Public relations (PR) and marketing go hand in hand, yet they each play a distinct role in shaping your healthcare brand. But really, what is PR? Simply put, PR is strategic communication designed to build relationships between an organization and its audience. In...
by Breann Chast | Oct 20, 2024 | News
In today’s digital-first world, healthcare organizations can no longer afford to ignore the power of online reviews and social media. Healthcare has become more transparent and the wide adoption of social media and search platforms has transformed how people make...
by Breann Chast | Sep 15, 2024 | News
The United States gets a bad deal when it comes to healthcare. Not only do we experience the worst health outcomes of any high-income nation, but we also pay nearly twice as much per person for care. To make matters worse, long-standing inequalities in access leave...
